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The “Cloud Wars” continue to add turbulence in the market with competitors vying for market share.
In the hotly-contested cloud market, Microsoft Azure, Amazon AWS, and Google Cloud Platform each have a large share.
Over the past five years, Google’s share of the cloud market has nearly doubled — from 6% in 2017 to 11% in 2022. Though still operating at a loss, Google Cloud brought in $7.32 billion in Q4 2022 alone. This represents a 32% year-over-year increase.
GCP’s market share growth is thanks to positive year-over-year customer growth across the startup (17%), mid-market (23%) and enterprise (81%) segments. While GCP is in second place in terms of customer base, the majority of its customers are in smaller spending tiers, so the company comes in a distant third in market share.
What You’ll Learn From This Exclusive Market Report
In this report, we provide insights into the Google Cloud Platform buyer landscape:
- What types of businesses deploy GCP?
- What’s the rate of adoption and how much are businesses spending?
- How does GCP compete against Azure and AWS?
- What’s the impact of cloud market trends on GCP?
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