HG Insights Recognized in 2021 Gartner Market Guide for Revenue Data Solutions
Buyer intent data with context, to support laser-focused targeting for go-to-market teams
SANTA BARBARA, Calif. – HG Insights®, the global leader in market intelligence for technology vendors, announced today it has been included as a “Representative Vendor” in the September 2021 Gartner® “Market Guide for Revenue Data Solutions.” 1
The guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritization, and guidance.” 2
HG Insights provides a data-driven approach to help strategy, sales, and marketing teams perfect their Go-To-Market through fact-based technology insights essential for accelerating growth. By leveraging advanced technology installation insights, contract and spend analysis, and Contextual IntentTM data, HG Insights provides account-level IT intelligence to size global markets, support territory planning, and target segments with the greatest propensity to buy.
“HG has over 10 years’ experience helping our customers accelerate revenue by answering the toughest question facing any business today, ‘Where should I allocate my scarce resources for the greatest return?’ Customers routinely tell us how they are accelerating growth and gaining competitive advantage with our insights. ROIs such as cutting cost per leads in half at Alfresco and quadrupling conversion rates at Citrix prove the point,” said HG Insights’ CEO Elizabeth Cholawsky. “We believe our recognition as a Representative Vendor in this Gartner report further reinforces the unique value of our solutions in the marketplace.”
Among its key findings, the guide notes that “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.” 3
The Market Guide for Revenue Data Solutions is available to Gartner subscribers.
To learn more about HG Insights, visit hginsights.com.
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About HG Insights
HG Insights, global provider of data-driven insights to 8/10 Fortune 100® B2B tech companies, is your Go-To-Market intelligence partner.
We use advanced insights into technology installations, spend, and contract details to provide B2B companies a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the most comprehensive technology installation insights in the industry, which index billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.
HG Insights is a registered trademark and service mark for HG Insights, Inc. and/or its affiliates in the U.S and is used herein with permission. All rights reserved.
More information on HG Insights is available here.
Marketing & Digital Communications Manager
1 Gartner, Market Guide for Revenue Data Solutions 2021, Tom Cosgrove, Jeff Cohen, September 2021.
2 Cosgrove, Cohen (2021).
3 Cosgrove, Cohen (2021).