Unified Buyer Intelligence Is Reshaping B2B Marketing and Sales
B2B buying has become more opaque, fragmented, and unpredictable. Shekar Hariharan, SVP of Marketing at HG Insights, explains how unified buyer intelligence restores clarity.
TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of their buying journey. TrustRadius’ Allyson Havener stated with AI seemingly everywhere these days, the report’s […]
HG Insights: Interview With CEO Rohini Kasturi About The B2B Intelligence Company
HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing effectiveness by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company. Coverage by Amit Chowdhry at Pulse 2.0 […]
Gen Z Leads Surge in Daily AI Use, as B2B Buying Enters the Generative Era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in […]
Why an AWS Outage Can Break the Internet
In theory, there are a lot of advantages to cloud computing. It can be much simpler and cost efficient for a company to rent AWS servers and technology to power their applications, store their data, or handle their traffic. As such, a lot of the world runs on AWS. According to HG Insights, as of […]
HG Insights Cited on CNN.com
According to an HG Insights report published this year, AWS holds a 30% share of the global cloud market with a customer base of more than four million, which explains why today’s outage has had such a significant global impact. The virtual environment, according to the company, is “the world’s most comprehensive and broadly adopted […]
AI competes with search in B2B buying, reshaping the vendor discovery funnel
The news: B2B buyers are leaning on AI tools for vendor selection, raising the stakes for surfacing in AI results. 80% of global B2B buyers in the tech industry use genAI as much as traditional search when researching vendors, per Responsive’s Inside the Buyer’s Mind report. 40% of all buyers use genAI and traditional search options […]
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers in influence and leans heavily on generative engine optimization (GEO) and social proof when making purchasing decisions. With higher trust in AI-generated content and stronger reliance on peer reviews over […]
Gen Z Buying Characteristics in the Age of AI
Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters the Software Buying Process.” The report highlights key differences in this generation’s preferences, including their high trust in AI and social proof, their view of software buying as a high-stakes, […]
New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More