Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters the Software Buying Process.” The report highlights key differences in this generation’s preferences, including their high trust in AI and social proof, their view of software buying as a high-stakes, risky decision, and their prioritization of price, customer reviews, and a trustworthy reputation.
Coverage by James Hickey at Demand Gen Report
