HG and Bombora combine the power of company intelligence with buyer intent to help GTM teams focus on accounts that are both in-market and a perfect fit. HG’s firmographic and technographic precision pinpoints who can buy, while Bombora’s intent data reveals who’s ready to buy, enabling smarter targeting, higher conversion rates, and faster revenue growth across every campaign.
Partnerships
How HG Insights Partners with Bombora
Bombora
Core Capabilities
- Combines HG company intelligence with Bombora’s intent signals.
- Launches co-branded, activation-ready B2B audience segments across top DSPs.
- Automates cross-platform media activation via The Trade Desk, Reddit, DV360, Yahoo, and LiveRamp.
- Continuously refreshes intent and technographic data for accuracy.
End User Value
- Identifies and targets accounts that are both a perfect fit and in-market.
- Boosts ad efficiency and conversion rates by aligning targeting with intent.
- Accelerates revenue cycles by reaching buyers earlier.
- Positions HG as the data backbone for modern B2B activation.