Clay’s GTM automation platform is now powered by HG’s industry-leading firmographic, technographic, and intent data, giving revenue teams the most precise way to identify, qualify, and engage buyers. Together, Clay and HG help sales and marketing teams automate prospecting, reduce waste, and accelerate pipeline growth with cleaner, smarter data fueling every workflow.
Partnerships
How HG Insights Partners with Clay
Clay
Core Capabilities
- Integrates HG’s firmographic, technographic, and intent data into Clay’s workflow automation.
- Enables precise prospect discovery, enrichment, and qualification.
- Powers automated multi-channel outreach and lead routing.
- Scales data-driven prospecting with minimal manual effort.
End User Value
- Reduces time-to-pipeline by automating prospect identification.
- Improves lead quality and conversion through cleaner data.
- Cuts wasted spend on poor-fit accounts.
- Empowers sales and marketing teams with continuous, intelligent data activation.