In our annual IT Spend Report, findings forecast that 16.3 million businesses will spend a combined $4.96 trillion on IT software, services, hardware, and communications in the next 12 months. That means businesses are spending more than ever on IT, yet, competition for new and expansion deals has never been stronger.
Getting your brand in front of the right buyer at the right time is make-or-break for your sales team. And because generative AI has changed sales, marketing, and buyer behavior forever, we’ve packed this year’s report with even more insights.
For the first time ever, we’ve combined HG data with buyer behavior and intent data from TrustRadius, a buyer intelligence platform, and included spend data for small and mid-sized businesses.
Key takeaways include:
- Enterprise IT software spend is projected to be $1.39 trillion in the next 12 months.
- Enterprises will spend $716.7 billion on cloud services (the largest portion of the IT services market) in the next 12 months.
- IT hardware spend is on the rise, with increases concentrated in components and servers.
- IT communications spend is projected to be $295.5 billion in the next 12 months, with the majority being in mobile services and fixed data.
Read the report to see how generative AI, tariffs, and the changing priorities among businesses of all sizes are shaping IT spend trends today.