Revenue Growth Intelligence for RevOps
Empower RevOps GTM activation with AI-driven market, account, whitespace and competitive analysis, territory optimization, predictive scoring, and automate sales plays to accelerate predictable account intelligence.
Overcome RevOps GTM Challenges to Accelerate Predictable Growth
Essential AI-Driven Market, Account and Buyer Insights and Automation for RevOps GTM Success
Gain granular market and account insights, dynamically map ICP segments, and identify whitespace and competitive opportunities. Proactively prioritize accounts, automate research, respond to buyer signals, and deliver actionable playbooks to drive sales efficiency and scalable growth.
Streamline Market Analysis
Gain Account Propensity Insights
Deploy AI-Driven Sales Automation
Optimize Territory Coverage
Capture Whitespace and Displace Competitors
Empowering Informatica Selling Effectiveness
“HG has a very actionable approach to being able to leverage the data towards prospecting – when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”
Gigi Gazelle Urquico | Sn. Director – Revenue Enablement, Informatica
HiBob Moves from Zoom to Improve GTM Efficiency
“The quantity and quality of HG Insights data was views as more comprehensive and more reliable… helping the ABM outbound motions of assigning, grading and targeting accounts.”
Will Vasquez | Global Director – Account-Based GTM Strategies, HiBob
Top RevOps Use Cases to Maximize Account Targeting, Territory Design, and Sales Workflows
Predictive Account Targeting, Prioritization, and Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
Competitive Analysis and Takeout
Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
Territory Planning and Optimization
Automate territory design, balancing, and allocation using granular market, account, and intent insights to maximize coverage, reduce contention, and speed assignments and handoffs.
Whitespace Analysis and Activation
Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.
AI-Driven Sales Plays
Improve sales efficiency and effectiveness with AI-automated scoring, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.
FAQ: RevOps
How does HG Insights deliver account-level intelligence for RevOps decision-making?
HG Insights provides RevOps teams with granular, account-level intelligence that goes far beyond basic firmographics. Using deep technographic, IT spend, buying-center, location, and competitive data, RevOps can see which accounts truly fit their ICP and why.
This intelligence allows RevOps to move from broad segmentation to precise account prioritization. Instead of planning around assumptions or averages, teams can design GTM motions based on real account attributes, technology environments, and market presence, improving alignment across sales, marketing, and strategy.
How does predictive account scoring work, and why can RevOps trust it?
HG Insights uses AI-driven predictive models that score accounts based on a combination of fit, intent, and engagement signals. These models incorporate first-party data, technographics, IT spend, and verified buyer-intent activity to assess account propensity continuously.
Unlike static or rules-based scoring, HG’s predictive scoring is explainable and transparent. RevOps teams can understand what signals are driving scores, validate them against outcomes, and refine models over time. This makes scoring actionable and governable, not a black box.
How are account-level insights applied to territory design and coverage planning?
RevOps teams use HG Insights to design territories based on real opportunity, not just account counts or revenue history. Account-level intelligence enables territory planning using factors such as market density, account propensity, buying-center presence, whitespace, and competitive pressure.
This results in more balanced territories, clearer coverage models, and more achievable quotas. RevOps can also identify gaps, overlaps, and expansion opportunities as markets evolve, ensuring territory design stays aligned with actual market potential.
How do predictive insights activate inside CRM and RevOps workflows?
HG Insights integrates directly into existing RevOps systems, including CRM, data platforms, and GTM tools. Predictive scores and account insights are surfaced where teams already work, enabling prioritization, forecasting, and execution without manual effort.
Signals can trigger automated actions such as account routing, sales plays, task creation, and reporting updates. This ensures that predictive intelligence is not just informative but also operationalized across planning, pipeline management, and revenue execution.
Schedule Custom Demo