5 ABM Platforms to Drive Your Strategy in 2024
Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of decision makers — people at high-value accounts who can pull the trigger on your (probably expensive) product — but decision makers are hard to reach. That’s where ABM platforms […]
A Data-Driven Approach For ABM Marketing
Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively […]