Solution by Use Case

GTM Data Infrastructure for AI Agents

Give your AI agents instant, governed access to HGs’ B2B data and GTM insights to power predictive scoring, enrichment, workflows, and guided actions.

GTM Intelligence Access Challenges Limiting an AI-First World

Challenges

Limited Intelligence Access and Synthesis. Difficulty accessing multiple first- and third party data sources to detect meaningful signals.
Poor Data Quality in AI. LLMs and agents often lack governed, focused, and fresh data.
Fragmented GTM Data. Data and signals are split across platforms, creating blind spots and slowing down GTM workflows.
Slow AI Enablement and Activation. Engineering resources are needed for integration and workflow setup.
Limited AI Context. AI agents lack the context needed to personalize, prioritize, and automate actions.

Solutions

Direct AI Data Integration. The MCP server gives AI agents unified, real-time access to trusted HG Insights data and signals.
Curated context. Ensure agents leverage high-quality, governed data for accurate decision-making.
Unified interface access for GTM data. MCP server delivers clean, centralized, and easy-to-use intelligence and data feeds.
No-Code AI agent activation. Launch GTM agent workflows without engineering effort.
Automated Signal-Based Actions. Agents trigger next steps based on live GTM signals.

Drive an AI-Powered Ecosystem Using HG MCP

The MCP server enables programmatic prospect research, real-time enrichment, account briefs, and workflow integrations. GTM teams can power AI agents and copilots with HG Insights intelligence to improve personalization, prioritization, onboarding, and automation.

Seamless Integration

Plug HG Insights MCP server into your AI stack in minutes.

Real-Time Signal Access

Agents pull real-time data on accounts, leads, and related signals.

Contextual Outreach

AI agents tailor actions using deep prospect context.

Composable Workflows

Build, scale, and automate AI-powered GTM tasks easily.

Unified AI-Powered Intelligence

Access multiple data signals via a single endpoint.

How NiCE Drives Channel Success with HG

NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signals, historical usage, and relevant technologies. With a clear ICP and detailed criteria, we get fantastic results.

Amanda Mock | Senior Channel Marketing Manager, NiCE

How HiBob Uses HG To Improve Their Entire Go-To-Market

“The quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable.”

Will Vasquez Global Director | Account-Based GTM Strategies, HiBob

How HG Insights Empowers Informatica To Be More Effective and Efficient

“We have all the usual suspects in terms of data providers, but HG is my favorite. It has a very actionable approach to being able to leverage the data.”

Gigi Gazelle Urquico | Senior Director, Revenue Enablement, Informatica

How Does the HG Insights MCP Server Enable GTM Infrastructure for AI Agents?

Provide AI agents with instant access to HG Insights data to support enrichment, workflow triggers, and contextual actions directly within other AI tools and processes.

The HG Insights MCP server fields requests from third-party AI agents.

The MCP server retrieves real-time intelligence from all your integrations, firmographics, engagement data, top users, and scores.

Retrieve a response in the proper GTM context, including signals, summaries, prioritization indicators and more.

Explore Other Use Cases

Market Sizing, ICP Design, and Segmentation

Competitive Analysis and Takeout

Whitespace Analysis

Territory Coverage and Optimization

Predictive Account Targeting, Prioritization, and Scoring

AI-Driven Sales Plays

B2B Data Enrichment for GTM Precision

Signal-based Account Prioritization

High Intent Lead Generation and Conversion

Maximize ABM Performance

Voice-of-the-Customer Generation and Activation

Inbound Marketing Automation

GTM Infrastructure for AI Agents

Related Resources

Customer Stories

How Storyblok Used HG Insights to Drive Pipeline Growth and Sales Efficiency

Storyblok, a leading headless CMS platform powering modern digital experiences, is on a mission to redefine how companies manage and...

Briefs & Guides

How to Segment & Tier Accounts for Effective ABM Programs

So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize...

Learn More

Solution Briefs

What is HG Insights?

What Is HG Insights HG Insights Delivers The Most Comprehensive Technology Intelligence In The World To Enable Better Business Decisions...

Learn More

No posts found! Try adjusting your filters.

Explore these posts...

By Post Type:

By Taxonomy:

FAQ: GTM Infrastructure and MCP Server questions

How does HG Insights MCP make my AI agents more effective compared to other servers?

HG Insights’ MCP delivers context-rich customer and prospect intelligence directly to your AI tools, enabling agents to personalize outreach, research accounts in real time, and trigger automated actions, without the need for manual data integrations or custom APIs.

What integrations does the MCP support for AI agent deployment?

MCP supports integration with top AI tools like Claude, ChatGPT, Cursor, Windsurf, and any MCP client using Streaming HTTP or STDIO protocols. This makes it easy to connect to your workflow and use with both commercial and custom AI agents.

Is enterprise-grade security and reliability built into the MCP?

Yes, the MCP server authenticates, logs, and monitors every endpoint, offering enterprise-level scale and security for mission-critical AI agent operations.

What kind of data and signals can be accessed using the MCP server?

The MCP server provides real-time account and contact briefs, scoring models, firmographics, engagement activities, and a unified view of all relevant GTM data, helping your AI agents make informed decisions instantly.

Schedule Custom Demo