Solutions by Role

Revenue Growth Intelligence for Data Analysts

Empower Data Analysts with unified, AI-driven insights that improve analytics precision, enrich CRM and warehouse data, power AI pipelines, and deliver actionable, outcome-focused GTM insights for stakeholders.

Clear Data Barriers Holding Back GTM Analytics, Insights, and AI

Challenge

Fragmented GTM data across CRM, MAP, BI tools, and external sources.

Solution

Leverage unified datasets that deliver AI-driven market, account, customer, and buyer insights.

Challenge

Incomplete and outdated data with poor match rates limit enrichment and reduces analytics confidence.

Solution

Deep firmographics, technographics and AI-derived time-series signals to enhance GTM analysis and enrichment.

Challenge

Data sources are delayed, lack context, and are not AI-ready to trigger GTM workflows or AI agents.

Solution

Real-time account, buyer, and behavior signals across 1st, 2nd, 3rd-party sources facilitate AI automation.

Challenge

Time and efforts required to show business impact and translate insights for stakeholders.

Solution

BI dashboards provide outcome-driven insights linking AI-driven analytics to GTM decisions and execution.

Challenge

Limited integration across CRM, MAP, warehouses, and BI/AI tools.

Solution

Flexible APIs, CRM/MAP syncs, warehouse connectors, and MCP capabilities offer seamless data and insight flow.

Essential AI-Driven GTM Insights and Automation for Data Analysis

Unlock unified, AI-powered data and insights to enrich GTM analyses, enable predictive modeling, support decision-making, and activate data-driven strategies with confidence.

Construct Predictive ICP Models

Layer firmographic, intent, spend, and technographic data to build precise ICPs that target high-value segments and accounts.

Enrich and Update GTM Data Sets

Fill GTM data gaps by adding IT spend and maturity, contract renewal dates, buying-center structure, and technology stack details.

Power AI Agents and Automation

Feed data, insights and real-time signals into copilots and agents to trigger predictive scoring and dynamic GTM workflows.

Model Market and Account Opportunity

Leverage time-series technology, spend, contract, and competitor insights to quantify expansion opportunities or potential churn risk.

Measure and Show GTM Impact

Leverage AI-driven analytics and dashboards into outcome-focused insights that allows stakeholders to understand GTM impact.

How Equinix Software Gets Into Accounts Sooner and Drives Larger Deals with HG Insights

Used a predictive ML model to use our customer base and leverage HG Insights account, technology, and IT spend insights. The quality of HG data allows us a view of prospects and customers, and their extent of their application, usage, and IT spend. Using HG Insights, “we can compress sales cycles and broader deployments, high price points and lower churn.”

Barry Smith | Director of Vertical Marketing, Equinix

Thomson Reuters Driving Sales Intelligence

HG Insights as a vital tool for Thomson Reuters’ sales organization. By combining internal insights with HG’s external intelligence, the team can proactively engage buyers.

“Knowing who to target and what to offer is challenging enough, but the hardest question for our sales teams is when to reach out. That’s where HG Insight’s actionable intelligence becomes a game changer.”

Aroon Jham | GTM Analytics, Thompson Reuters

How Hyland Software Unlocks Precision in B2B Marketing with HG Insights

“The technographic, competitive, and IT spend insights all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned. With AI, we can react instantly when a potential customer shows intent -acting at the right moment with context.”

Joe Hannun | Sn. Manager, Customer Intelligence, Analytics, Hyland Software

Top Data Analyst Use Cases for GTM Decision Making and Activation

B2B Data Enrichment

Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs (which technologies they use, how much they spend, contracts, cloud consumption trends, and when those contracts renew), and buyer datasets in the market that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.

Whitespace Analysis and Activation

Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.

Predictive Account Targeting, Prioritization, and Scoring

Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.

Competitive Analysis and Takeout

Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.

Market Sizing, ICP Design and Segmentation Insights

Turn GTM strategy into pipeline growth leveraging AI-driven TAM/SAM/SOM market analysis and ICP design with account-level details to focus marketing and sales resources where opportunity is the greatest.

Our Customers Are Achieving Revenue Growth Results

45%

Sales Quota Achievement Improvement

18%

Sales Participation Increase

30%

Achieved Marketing Pipeline Increase

49%

Achieved Revenue from Target Accounts Increase

25%

Achieved Revenue Growth Increase

10x

Lead-to-Opportunity Conversions Rise

Resources

Webinars & Events

From Data to Decision: How to Build a Go-To-Market Strategy Based on Data

According to a recent study, 36% of executives make decisions based on their gut feeling, despite using data on a...

Watch Now

blog

Introducing HG Insights Market Analyzer and Copilot

A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders We are thrilled to announce the launch of HG...

Image: The Definitive Guide to <BR> Account Scoring

Briefs & Guides

The Definitive Guide to
Account Scoring

The Definitive Guide to Account Scoring: Frameworks, Tactics, and Tools Written by Spencer Hardey, Presented by...

Download

No posts found! Try adjusting your filters.

Explore these posts...

By Post Type:

By Taxonomy:

FAQ: Data Analyst

Is HG Insights just a B2B technology data provider?

No. HG Insights is not simply a B2B technology intelligence provider. It is a Revenue Growth Intelligence platform and data fabric designed to support advanced analytics, predictive modeling, and AI-driven GTM activation.

While HG delivers deep technographic, firmographic, spend, and buyer data, its value goes beyond raw datasets. HG Insights applies AI-driven enrichment, modeling, and signal analysis to help data analysts generate actionable insights, power downstream systems, and support real business outcomes across GTM teams.

What types of data and insights can data analysts access with HG Insights?

Data analysts can access comprehensive, account-level datasets that include firmographics, technographics, IT spend, buying-center structure, contract and renewal signals, competitive presence, and buyer intent.

These datasets are continuously refreshed and enhanced with AI-derived insights, allowing analysts to move beyond descriptive reporting to predictive and prescriptive analytics. The result is higher-precision models and more confident decision support across market analysis, ICP design, prioritization, expansion, and churn risk assessment.

How does HG Insights help enrich GTM data and power analytics and AI pipelines?

HG Insights acts as an enrichment and intelligence layer across CRM, MDM, data warehouses, and analytics platforms. Analysts can augment existing records with granular technology usage, maturity, spend trends, contract timing, and organizational context.

This enriched data improves model performance, reduces manual data preparation, and provides consistent inputs for BI dashboards, machine learning models, and AI agents. HG Insights helps analysts spend less time fixing data and more time delivering insights that drive action.

How do data analysts use HG Insights to drive activation and measurable business outcomes?

Data analysts use HG Insights to translate analytics into execution. Account-level intelligence and real-time signals can be fed into predictive scoring models, propensity frameworks, and AI agents that trigger GTM workflows.

These insights activate downstream systems used by sales, marketing, RevOps, and strategy teams, enabling prioritization, automation, and performance measurement. This allows analysts to directly connect their work to pipeline acceleration, revenue growth, and operational efficiency, rather than stopping at reporting.

Ready to See How HG Can Help You Target Smarter and Convert With Higher Quality?