If your team is already using HG Insights data in Clay, you’re ahead of many organizations that leverage technographic intelligence for go-to-market (GTM) strategies.
However, if your workflow stops at pulling a list of companies using a technology adjacent to your product and pushes those contacts directly into an outreach sequence, you’re only scratching the surface of what technographic data can provide.
Knowing that a company uses a technology is a starting point, not a strategy.
What you’ll learn in this session
In this AMA session, HG Insights’ CTO, Satish Grandhi, joins Stefan Kollenberg and Alex Lindahl from Clay and Elias Stråvik from The Kiln to show how leading GTM teams use technographic intelligence more strategically within Clay workflows.
In the replay, you’ll learn:
- Two primary ways top teams use HG Insights data within Clay
- How technographic signals can be used for smarter account prioritization
- The “anti-signal” strategy for identifying and eliminating poor-fit accounts
- How to identify real displacement opportunities using technology usage trends
From technographics data to pipeline intelligence
Most technographic datasets tell you which technologies a company uses. What they rarely show is how important those technologies are to the organization. Signals like Total Product Signal Count, Intensity Score, and Verified Date Trends help GTM teams understand whether a technology is deeply embedded across an organization or quietly losing ground. That shift from binary fit to contextual intelligence is what turns technographic data into a true pipeline asset.Two ways GTM teams use HG Insights data in Clay
During the session, we discuss two primary ways teams are using HG Insights data inside Clay, and the most effective teams combine both approaches.- Net-new account targeting Build highly targeted account lists based on specific technology usage across your ideal customer profile (ICP), for example, identifying companies running a given technology with high usage intensity.
- Account prioritization Enrich existing CRM accounts with HG Insights signals such as IT spend forecasts, usage intensity, and verified technology usage dates to prioritize which opportunities deserve immediate attention.
