Smart Contact Enrichment
Move from account insight to contact outreach in one workflow. HG Insights identifies, enriches, and activates verified decision-maker contacts directly within Sales Copilot.
How Do You Get Verified B2B Contacts?
Challenges
- Stale Contact Records. Outreach stalls when contacts have changed jobs or carry incorrect details in your CRM.
- Tool-Switching Breaks Flow. Sellers lose momentum switching between account research tools and separate contact databases.
- Separate Database Costs. Maintaining third-party contact subscriptions adds cost and complexity without improving accuracy.
- Low Coverage, High Bounce Rates. Emails sourced from one provider are often stale, they bounce before reaching the inbox.
- Contacts Lack Account Context. Generic contact lists don’t reflect the account strategy and the specific sales play you’re running.
Solutions
- Real-Time Validation. Current employer is verified before any contact detail is returned, removing stale records.
- Embedded in Sales Copilot. Contact recommendations surface inside the same workflow where sellers access account signals.
- Native Enrichment, No Extra License. Reveal verified emails and phone numbers without a separate contact database subscription.
- Waterfall Enrichment. Maximize coverage and accuracy through multi-provider waterfall enrichment.
- AI-Driven Recommendations. Receive contact recommendations tailored specifically to your sales plays.
What Sets HG Insights’ Smart Contact Enrichment Apart?
HG Insights combines account intelligence and Smart Contact Enrichment in one platform. Move from identifying target accounts to reaching verified contacts in a single workflow, without switching tools.
No Extra License
Waterfall Enrichment
Real-Time Validation
Account-Level and Sales-Play Context
Direct CRM Activation
What Are the Key Steps for Effective Smart Contact Enrichment?
Smart Contact Enrichment follows four steps: target accounts, discover contacts, validate and enrich data, then activate directly in your sales tools without leaving HG Insights.
Start with Accounts Showing Buyer Intent and Tech Signals
- Leverage technographic installs, IT spend data, and buyer intent signals in Sales Copilot to identify the right accounts.
- Filter and prioritize accounts based on competitive displacement, whitespace, or playbook criteria.
Find Decision-Makers at Target Accounts
- HG Insights recommends contacts using AI-driven analysis of role, seniority, and use case fit.
- Discover new contacts not in your CRM and reveal their verified email and phone numbers.
Validate Contact Details Through Multi-Provider Enrichment
- Each contact reveal runs through waterfall enrichment across multiple data providers in sequence.
- The person’s current employer is verified in real time before any contact detail is returned.
Push Verified Contacts to Salesforce, Gong, or Outreach
- Add enriched contacts directly to Salesforce, Gong, Outreach, Salesloft, or HubSpot from Sales Copilot.
- Select contacts in Sales Copilot and push them to your CRM or engagement platform in one click.
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FAQ: Smart Contact Enrichment
What is Smart Contact Enrichment?
Smart Contact Enrichment, powered by HG Insights, identifies, enriches, and activates the right contacts within your revenue workflow. It combines AI-driven contact recommendations with multi-provider waterfall enrichment and real-time company validation, all embedded inside Sales Copilot. Unlike generic contact databases, Smart Contact Enrichment surfaces contacts relevant to the specific account strategy and use case you are executing.
What ROI can we expect from HG’s Smart Contact Enrichment?
Teams using Smart Contact Enrichment reduce time spent on manual contact research and tool-switching. Verified emails and phone numbers sourced through waterfall enrichment reduce bounce rates and wasted outreach. Real-time company validation eliminates contacts who have changed jobs. The result is faster progression from account identification to first contact, with higher data accuracy than static contact databases.
Is Smart Contact Enrichment GDPR and CCPA compliant?
Smart Contact Enrichment is GDPR and CCPA compliant. A Data Processing Agreement (DPA) is required before accessing contact data. HG Insights is SOC 2 certified, with procurement-ready documentation available on request. All contact data is sourced and validated through transparent practices with full data lineage from provider through enrichment to activation.
How does Smart Contact Enrichment differ from a standard contact database?
Smart Contact Enrichment is contextual to the account and the specific revenue use case. Contacts are recommended based on account-level technographic installs, IT spend signals, and buyer intent data already surfaced in the Sales Copilot workflow. Sellers receive contacts relevant to the account strategy they are executing, not a generic list of names from a static database.
Which sales tools does Smart Contact Enrichment integrate with?
Contacts enriched through HG Insights can be activated directly into Salesforce, Gong, Outreach, Salesloft, and HubSpot without leaving the Sales Copilot workflow. This removes the manual step of exporting or copying contact data between tools. Sellers move from contact discovery to direct CRM or engagement platform activation inside the same platform where they accessed account intelligence, reducing time to first outreach.
How does waterfall enrichment improve contact data quality?
Waterfall enrichment runs each contact reveal through multiple data providers in sequence. Each provider is queried until the highest-confidence match is found for that individual record. This increases coverage across industries and geographies and reduces the number of contacts with outdated or missing details, compared to single-provider methods that rely on one source for all records.
Does Smart Contact Enrichment work with existing CRM contacts?
Yes. Smart Contact Enrichment surfaces intelligence on contacts already stored in your CRM, including Salesforce. In addition to recommending net-new contacts not yet in your system, it layers additional context and signals onto existing records. This gives sellers a more complete picture of their current contacts without requiring manual research or separate data imports.
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