Smart Contact Enrichment
Move from account insight to contact outreach in one workflow. HG Insights identifies, enriches, and activates verified decision-maker contacts directly within Sales Copilot.
How Do You Get Verified B2B Contacts?
Challenges
- Stale Contact Records. Outreach stalls when contacts have changed jobs or carry incorrect details in your CRM.
- Tool-Switching Breaks Flow. Sellers lose momentum switching between account research tools and separate contact databases.
- Separate Database Costs. Maintaining third-party contact subscriptions adds cost and complexity without improving accuracy.
- Low Coverage, High Bounce Rates. Emails sourced from one provider are often stale, they bounce before reaching the inbox.
- Contacts Lack Account Context. Generic contact lists don’t reflect the account strategy and the specific sales play you’re running.
- Multiple Vendors for One Job. Account intelligence and contact data live in separate tools, forcing marketing and RevOps teams to stitch them together before any campaign goes out.
Solutions
- Real-Time Validation. Current employer is verified before any contact detail is returned, removing stale records.
- Embedded in Sales Copilot. Contact recommendations surface inside the same workflow where sellers access account signals.
- Native Enrichment, No Extra License. Reveal verified emails and phone numbers without a separate contact database subscription.
- Waterfall Enrichment. Maximize coverage and accuracy through multi-provider waterfall enrichment.
- AI-Driven Recommendations. Receive contact recommendations tailored specifically to your sales plays.
- Contact Data Built Into the Fabric. Build audiences in a single query, combining who someone is and what their company is doing. Account intelligence and contact data work as one dataset.
What Sets HG Insights’ Smart Contact Enrichment Apart?
HG Insights combines account intelligence and Smart Contact Enrichment in one platform. Move from identifying target accounts to reaching verified contacts in a single workflow, without switching tools.
No Extra License
Waterfall Enrichment
Real-Time Validation
Account-Level and Sales-Play Context
Direct CRM Activation
What is Contact Data via the RGI Fabric and How It Powers Audience Building at Scale?
With Contact Data delivered through the RGI Fabric, marketing and RevOps teams build targeted audiences in a single query, by who someone is and what their company is doing. Every contact is sourced through multi-provider waterfall enrichment, with verified emails and phones enriched on demand at the point of delivery ensuring real time accuracy. The same dataset that powers your account intelligence that also provides audience building at scale.
- Built on the Fabric You Already Use
Contact data sits in the same Fabric that powers your company, tech, spend, and intent insights. People and accounts work as one dataset. - Accuracy Through Waterfall Enrichment
Each delivery runs through multi-provider waterfall enrichment, returning the highest-confidence match per record. Push directly to your CRM or campaign tool.
- Reveal Contacts 1-by-1 or Build Audiences in Bulk
Filter by role, seniority, function, tenure, and location alongside HG’s company and signal filters to build audiences in bulk via the Fabric data feed, or reveal contacts one at a time inside Sales Copilot. - Verified Contacts Connected to Your Account Data
Contact enrichment combined with technographics, intent, IT spend, and account signals to identify both the right accounts and the right buyers to engage. Enabling sales and marketing teams to move from account targeting to buyer activation within a single workflow.
What Are the Key Steps for Effective Smart Contact Enrichment?
Smart Contact Enrichment follows four steps: target accounts, discover contacts, validate and enrich data, then activate directly in your sales tools without leaving HG Insights.
Start with Accounts Showing Buyer Intent and Tech Signals
- Leverage technographic installs, IT spend data, and buyer intent signals in Sales Copilot to identify the right accounts.
- Filter and prioritize accounts based on competitive displacement, whitespace, or playbook criteria.
Find Decision-Makers at Target Accounts
- HG Insights recommends contacts using AI-driven analysis of role, seniority, and use case fit.
- Discover new contacts not in your CRM and reveal their verified email and phone numbers.
Validate Contact Details Through Multi-Provider Enrichment
- Each contact reveal runs through waterfall enrichment across multiple data providers in sequence.
- The person’s current employer is verified in real time before any contact detail is returned.
Push Verified Contacts to Salesforce, Gong, or Outreach
- Add enriched contacts directly to Salesforce, Gong, Outreach, Salesloft, or HubSpot from Sales Copilot.
- Select contacts in Sales Copilot and push them to your CRM or engagement platform in one click.
Explore Other Use Cases
FAQ: Smart Contact Enrichment
What is Smart Contact Enrichment?
Smart Contact Enrichment by HG insights, identifies, enriches, and activates the right contacts in your revenue workflow, for sellers in Sales Copilot and marketers building audiences through the RGI Fabric data feed. Unlike generic contact databases, every contact is connected to the company, technology, spend, and intent signals powering your GTM motion.
What ROI can we expect from HG’s Smart Contact Enrichment?
Teams using Smart Contact Enrichment reduce time spent on manual contact research and tool-switching. Verified emails and phone numbers sourced through waterfall enrichment reduce bounce rates and wasted outreach. Real-time company validation eliminates contacts who have changed jobs. The result is faster progression from account identification to first contact, with higher data accuracy than static contact databases.
Is Smart Contact Enrichment GDPR and CCPA compliant?
Smart Contact Enrichment is GDPR and CCPA compliant. A Data Processing Agreement (DPA) is required before accessing contact data. HG Insights is SOC 2 certified, with procurement-ready documentation available on request. All contact data is sourced and validated through transparent practices with full data lineage from provider through enrichment to activation.
How does Smart Contact Enrichment differ from a standard contact database?
Smart Contact Enrichment is contextual to the account and the specific revenue use case. Contacts are recommended based on account-level technographic installs, IT spend signals, and buyer intent data already surfaced in the Sales Copilot workflow. Sellers receive contacts relevant to the account strategy they are executing, not a generic list of names from a static database.
Which sales tools does Smart Contact Enrichment integrate with?
Contacts enriched through HG Insights can be activated directly into Salesforce, Gong, Outreach, Salesloft, and HubSpot without leaving the Sales Copilot workflow. This removes the manual step of exporting or copying contact data between tools. Sellers move from contact discovery to direct CRM or engagement platform activation inside the same platform where they accessed account intelligence, reducing time to first outreach.
How does waterfall enrichment improve contact data quality?
Waterfall enrichment runs each contact reveal through multiple data providers in sequence. Each provider is queried until the highest-confidence match is found for that individual record. This increases coverage across industries and geographies and reduces the number of contacts with outdated or missing details, compared to single-provider methods that rely on one source for all records.
Does Smart Contact Enrichment work with existing CRM contacts?
Yes. Smart Contact Enrichment surfaces intelligence on contacts already stored in your CRM, including Salesforce. In addition to recommending net-new contacts not yet in your system, it layers additional context and signals onto existing records. This gives sellers a more complete picture of their current contacts without requiring manual research or separate data imports.
Can I get contacts in bulk, not just 1-by-1 in Sales Copilot?
Yes. Smart Contact Enrichment is delivered in two modes. Sellers reveal contacts one at a time inside Sales Copilot. Marketing and RevOps teams build audiences at scale through the RGI Fabric data feed, filtering by role, seniority, function, tenure, and location alongside HG’s company and signal filters. Verified emails and phones are enriched on demand at the point of delivery ensuring real time accuracy, ready to push into your CRM or campaign tool.
Who uses contact data through the RGI Fabric?
Marketing teams use it to build targeted audiences for campaigns. RevOps and data teams use it to enrich CRM contacts at scale and keep them current. Strategy teams use it to layer person-level coverage onto their account intelligence. Sellers continue working inside Sales Copilot for 1-by-1 reveals. The same contact data powers both modes.
How is HG Insights contacts different from other tools in the market?
Other tools give you a list of names. HG Insights gives you the full motion from segment to outreach in one place. Combine company, technology, spend, intent, and contact-level signals to build richer, more targeted audiences, without switching between multiple tools.
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