A New Take on Corporate Hierarchies to Help Tech Companies Maximize Revenue
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive, accurate view of parent companies and their subsidiaries, you risk leaving millions in expansion revenue (and wallet share) on the table for competitors to grab. Not to mention opening the […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
Account-Level IT Spending: The Key to Market Precision
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]
AI Readiness Report: Top Industries and Companies in 2025
Download the complete report: The 2025 GenAI Readiness Report Since ChatGPT’s viral launch and the rise of Large Language Models (LLMs), generative AI has become the centerpiece of innovation across industries. It’s not all talk, either – according to an EY survey, using AI-powered tools in the workforce has surged to 75% at the end […]
HG Unveils Ambitious 2025 Vision at Annual Event
HG Insights recently came together for our annual kickoff event, HG United. Teams from around the world visited sunny Santa Barbara for a discussion about the future of AI, company updates, and to welcome our newest teammates. Executives also outlined the company roadmap and shared where HG is headed in 2025, as we bring new […]
The Next Generation of Sales AI Report
Discover the Sales AI Landscape in our full report here The Sales and Marketing industry, once dominated by just a few companies, has seen an explosion in MarTech apps in recent years. According to chiefmartec, since 2011, the field has grown 9,304% to 14,106 apps, with a 27.8% increase between 2023 and 2024 alone. The […]
Driving the Next Phase of Growth with CEO Rohini Kasturi
How Customers Win With HG Customers use HG Insights’ market-leading Tech Intelligence to go-to-market with confidence, capture market share quicker, scale with velocity, and maximize revenue by focusing on the accounts with the highest likelihood to buy. HG customers have seen a: 10x increase in click-through rates 40x increase total in lead volume attribution 50% decrease […]
What Does It Mean To Be a G2 Leader?
As HG Insights has been a G2 Leader for four consecutive quarters, here’s a look at what goes into that achievement Sales Intelligence platforms take the guesswork out of analysis, fueling go-to-market strategies by collecting and analyzing data from various sources and data sets. But not all Sales Intelligence tools are created equally. G2, a […]
ERP Market Share, Size & Key Players in 2025
Read the complete report The ERP Market Forecast for 2025 Download the Report In our recent market report, we analyzed the Enterprise Resource Planning (ERP) systems landscape. The ERP market is experiencing a major growth spurt. HG’s data shows that the total ERP market size will reach $147.7 billion in spending in 2025. This […]
Market Share Calculator
Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your organization measures up next to your top competitors, and in the industry as a whole. Having these critical fiscal facts in your back pocket can provide your organization with strategic […]