What Is Technical Marketing?
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […]
What is a Growth Engine?
Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to achieve consistent growth, businesses must find a way to drive scalability and avoid the organizational roadblocks of underperformance and market interruptions. That’s where the growth engine comes in. When we […]
How to Build a Target Account List For Your Go-to-Market
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other details. In case you missed them, be sure to check out additional posts to learn about an Ideal Customer Profile (ICP) and Total Addressable Market (TAM). What is a Target Account? A […]
Enterprise Marketing: What, When, How, and Why
By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of Growth. Honestly, it wasn’t an easy one to answer. As someone working at a company that sells and markets to enterprise-level clients quite often, I considered a knowledge of enterprise […]
Step Up: HG United 2024
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific, teams from around the world — Ukraine, Brazil, India, and Britain, to name a few — met, strategized, and learned about what’s in store in 2024 for HG. Across three […]
How Technology Intelligence Gives Sales Leaders a Head Start
As 2023 wraps, technology companies are under immense pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. With 2024 planning underway, something is becoming clear to sales leaders — when you know your market, you can grow your market, finding the opportunities that competitors miss. However, insights that were once enough to […]
The Four Pillars of
a Go To Market Plan
(with Examples)
Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales? Even though go-to-market (GTM) strategy isn’t a betting […]
Identify Businesses Ready For Generative AI with HG’s GenAI Navigator
HG Insights has launched GenAI NavigatorTM, a solution that helps customers understand a business’ AI maturity, cloud centricity, and Generative AI interest. Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for […]
G2 Uncovered: 2023 Infrastructure as a Service (IaaS) Providers
Infrastructure as a Service (IaaS) providers deliver cloud-based IT infrastructure on demand, enabling customers to avoid the complications of managing their own cloud servers. Adoption in the IaaS market is growing – HG Insights has identified 2.1 million businesses buying IaaS, with a total value of $150 billion. Forecasts estimate that this number will grow […]
The 2023 Cloud Security Market: Size, Growth & Forecast
The cloud security market is on the rise. Over the past five years, global cloud spending has surged to 68% of Total External IT spend. In 2023, it’s crucial to understand the cloud security market size, growth, and competitive landscape. Driven by an increasing need for data protection and the migration of businesses to cloud […]