A Conversion Path is a series of steps taken by a user to reach a certain endpoint or conversion.
What do we mean by this?
The yellow brick road.
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When it comes to IT, one of the stickiest and most established categories is Enterprise Resource Planning (ERP). According to our data, spending on ERP systems is on track to hit $148 billion in 2025 — a 4% increase from 2024. Get the ERP market forecast, including spend by region, leading vendors, and the trends impacting the market in our latest report!
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A Conversion Path is a series of steps taken by a user to reach a certain endpoint or conversion.
What do we mean by this?
The yellow brick road.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
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