Resources
Glossary of Business Intelligence and GTM Terms
Definitions of the Most Important Terminology in Account-Based Marketing
Most Popular Terms (Alphabetical Order)
- 1:1 Marketing
- Account-Based Marketing
- Account-based Marketing Lite
- Account-Based Selling
- Account Penetration
- Affiliate Marketing
- Amazon EC2
- Amazon S3
- Annual Recurring Revenue
- Apache Hadoop
- API Gateway
- Application Programming Interface
- Applications
- Attribution
- Attribution Model
- Automated Lead Routing
- Awareness Phase
- AWS
- Backlink
- Behavioral Data
- Big Data
- Bottom-of-Funnel
- Brand Marketing
- Buyer Persona
- Campaign
- Case Study
- Cause Marketing
- Churn Rate
- Cloud Broker (CSB)
- Cloud Bursting
- Cloud Computing
- Cloud Computing Maturity Model
- Cloud Marketing
- Cloud Portability
- Cloud Productivity Partner
- Cloud Provisioning
- Cloud Service Footprint
- Cloud Spend
- Cloud Storm
- Cloudwars
- Commitment Phase
- Consumer Cloud
- Consumer Insights
- Consumption-based Pricing Model
- Content Delivery Network (CDN)
- Content Management Interoperability Services (CMIS)
- Content Management System (CMS)
- Content Syndication
- Continuous Integration
- Conversion Path
- Conversion Rate Optimization (CRO)
- Cookie-Based Targeting
- Cost Per Acquisition (CPA)
- Cost Per Action (CPA)
- Cost Per Lead (CPL)
- Customer-relationship Management
- Data-as-a-Service
- Data Center
- Data Cleansing
- Data-Driven Sales
- Data Enrichment
- Data Governance
- Data Lake
- Data Management
- Data Management Platform (DMP)
- Data Warehouse
- Database Marketing
- DDOS Security
- Demand Generation
- Demand-side Platform (DSP)
- Digital Asset Management
- Digital Footprint
- Digital Transformation
- Direct Marketing
- Docker
- Domain Name Servers (DNS)
- Domain Reputation
- Double Opt-In
- Dropbox
- Elastic Load Balancer (ELB)
- Elastic Resources
- Environments
- Equinix
- Evaluation Phase
- Event Sourcing
- Field Marketing
- Firmographic Data
- First-party Data
- First-Party Fraud
- Gated Content
- GDPR
- Google Cloud Platform
- Guest Post
- Hosted Application
- Hosting
- Hostnames
- Hybrid Cloud
- IBM Cloud
- iCloud
- Ideal Customer Profile (ICP)
- In-home Marketing
- Inbound Marketing
- Influencer Marketing
- Infrastructure
- Infrastructure-as-a-Service (IaaS)
- Intent Data
- Interest Phase
- Internet Backbone
- Internet of Things (IoT)
- IP Address
- IP-based Targeting
- IP Traffic
- Key Accounts
- Key Performance Indicator (KPI)
- Lambda
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Lead Quality
- Lead Scoring
- Lead-to-Account Mapping
- Lifetime Customer Value (LTV)
- Magic Quadrant
- Market Analysis
- Market Intelligence
- Market Penetration
- Market Research
- Market Segmentation
- Market Share
- Marketing Automation Platform (MAP)
- Marketing Campaign
- Marketing Clouds
- Marketing Qualified Account
- Marketing Qualified Lead
- Marketing Stack
- Marketing Strategy
- MarTech
- Match Rate
- Microsite
- Microsoft Azure
- Middle of the Funnel (MOFO)
- Middleware
- Multitenance
- Named Accounts
- Native Advertising
- Network
- No-Follow Link
- NoSQL
- Omnichannel
- Online Video Platforms (OVP)
- Open Source
- OpenStack
- Opportunity Generator
- Out-of-Home Marketing
- Outbound Marketing
- Owned Accounts
- Parent Companies
- Passive Sales
- Path to Purchase
- Performance Monitoring
- Pipeline Acceleration
- Platform-as-a-Service (PaaS)
- Private Cloud
- Provider
- Public Cloud
- Realtime Events
- Sales Methodology
- Sales Operations
- Sales Playbook
- Sales Velocity
- Salesforce Connector
- Scalability
- Second-party Data
- Secrets
- Self Hosted
- Service Migration
- Software-as-a-Service (SAAS)
- Spend Tiers
- SSL (Secure Sockets Layer)
- Subdomains
- Subsidiaries
- Telecoms
- Third-party Data
- Top-level Domains (TLD)
- Traffic Management
- Users
- Utility Computing
- Vertical Cloud
- Virtual Machine
- Web Application Firewall (WAF)
- Web Traffic