Buyer Intent
Buyer Intent, within the RGI Platform, combines account insights and layered intent signals with full context to enhance scoring, targeting, and engaging the right accounts and buyers at the right time.
Buyer Intent Challenges
- Time consuming, simple lead scoring not tied to historical outcomes.
- Blackbox scoring in vendor models that fail to explain a high or low score.
- Legacy static scoring that ignores crucial market and pipeline changes.
- Unwieldy to invoke and update workflows across CRM and GTM systems.
Contextual Buyer Intent Delivers
- Use in-depth purchase intent data like pricing views and competitor comparisons to identify sales-ready buyers and trigger the right workflows.
- Activate buyer-level readiness signals to engage category and competitor researchers with timely, relevant demand and ABM plays.
- Continuously unveil at-risk customers researching rivals to trigger retention, upsell, and win-back motions before they churn.
- Apply layered buyer intent with enhanced context and predictive scoring to focus campaigns and sales efforts on accounts most likely to convert.
How to Make Buyer Intent Smart, Efficient, and Impactful
HG Buyer Intent links AI-driven ICP and account propensity insights with downstream, buyer-level readiness signals, delivering layered intent context into your CRM and GTM tools to maximize targeting, ABM performance, conversion, and funnel velocity.
Contextual Buyer Intent
In-Depth Buyer Insights
Buyer Journey Context
Precision Targeting
Prioritized Engagement
How Buyer Intent Is Applied to Accelerate GTM Success
Buyer Intent unifies downstream TrustRadius signals with deep account propensity insights to help GTM teams find the right buyers, guide ABM campaigns, strengthen nurturing, and activate engagement that increases connection and conversion rates.
- Capture in-market buyers researching your product, rivals, and category.
- Use downstream behavior to sharpen scoring and ABM targeting.
- Apply buyer journey context to time the right nurturing and sales plays.
- Prioritize high-propensity accounts to increase conversion and pipeline.
- Integrate intent contextualization into CRM, GTM tools, and AI agents.
Explore Where Buyer Intent Drives Marketing and Sales Results
High Intent Lead Generation and Conversion
Generate ICP-verified, in-market leads from accounts actively researching you and your competitors, using the voice of your customers to increase lead-to-opportunity conversion and generate pipeline.
Maximize ABM Performance
Elevate ABM account tuning beyond basic firmographic segmentation by incorporating deep technographic intelligence and intent signals to create hyper-targeted account segments.
Signal-Based Account Prioritization
Prioritize accounts showing in-market buying signals to engage accounts more effectively.
Best Practice Webinar
The Real, Real on Intent Data
Virtually 100% of buyers want to self-serve all or part of their buying journey. Intent data is proving to be one of the best ways to find and target in-market buyers. Explore how B2B marketing leaders are navigating the buyer intent data landscape to identify reliable sources, ingest and interpret those signals, and engage buyers at every stage of the funnel.
What Are the Key Features of HG Buyer Intent?
Downstream Intent
Capture verified downstream intent from TrustRadius, revealing genuine in-market accounts with rich signal context.
Granular Buyer Context
HG Buyer Intent exposes granular buyer behaviors — pricing views, feature interest, product comparisons — to deliver robust context.
Tool Integration
HG Buyer Intent integrates intent signals into CRM, ABM, and GTM systems to prioritize accounts and optimize campaigns.
Dynamic Alerting
Alert on existing customer research activity to activate upselling and intervene customer churn.
Our AI-Powered Revenue Growth Intelligence Solutions
FAQ: Buyer Intent
What is HG Buyer Intent?
HG Buyer Intent is a data solution that uncovers real-time signals indicating which organizations are actively researching, evaluating, or showing intent to purchase specific technologies. It empowers sales and marketing teams to engage the right accounts at the right time with relevant messaging.
Is the HG Buyer Intent a separate product or is it part of the Revenue Growth Intelligence Platform?
The Buyer Intent agent provides contextual buyer intent derived from AI-driven account insights and TrustRadius genuine downstream buyer intent data that is part of our Revenue Growth Intelligence Platform.
What if I already have Buyer Intent solutions from another vendor?
HG Buyer Intent can replace or complement your investment. HG Buyer Intent captures verified downstream intent signals from TrustRadius, revealing genuine in-market accounts. Combined with our Platform capabilities, HG Buyer Intent is integrated with AI-driven account insights to provide high propensity engagement opportunities.
Does the HG Buyer Intent incorporate a company’s first-party and third-party data?
HG Buyer Intent combines TrustRadius genuine Buyer Intent signals. The Platform also provides the Data Studio agent which incorporates an organization’s first-party data account and buyer behavior signals such as account data, win/loss data, engagement data, website visitor data.
How is HG Buyer Intent different from other Intent Solutions?
HG Buyer Intent exposes granular buyer behaviors — pricing views, feature interest, product comparisons — to deliver robust context based on genuine B2B buyers exhibiting downstream intent within the TrustRadius buyer community site.
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