Customer Voice
HG Customer Voice turns customer-validated reviews into trust, syndicating quotes and product usage content to extend brand influence, power SEO, enrich campaigns, and fortify engagement with credible proof that accelerates conversions and deal cycles.
Brand Trust Challenges
- Creating credible third‑party customer stories demands time, coordination, and effort that drain GTM team resources.
- Limited third‑party reviews weaken brand credibility, erode buyer trust, and slow down already complex B2B sales cycles.
- Campaigns, SEO, paid search, and outbound sequences underperform when they lack authentic customer proof.
- Overcrowded B2B categories make it hard to stand out, diluting brand preference and masking real product differentiation.
Customer Voice Delivers
- Boost brand and credibility using authentic customer reviews that influence buyers and new prospects.
- Increase campaign, SEO, and SEM performance by syndicating reviews and quotes across digital channels.
- Build buyer trust by enabling marketing and sales to highlight verified customer use cases and outcomes.
- Scale advocacy programs with tools to run review campaigns, manage references, and coordinate customer champions.
How to Make Essential Customer Advocacy Smart, Precise, and Efficient
Use verified customer quotes and reviews as a brand and demand accelerator by orchestrating advocacy, capturing use case outcomes, syndicating content across channels, and enabling sales to use customer proof to build trust and drive conversions.
Accelerate Customer Reviews
Syndicate Customer Proof
Enhance Engagement
Orchestrate Customer Advocacy
Deliver Where Needed
How Customer Voice is Applied to Accelerate GTM Success
How can generating voice-of-the-customer content fortify GTM results? Customer Voice solution enhances brand influence and trust, demand generation, and sales engagement, allowing GTM team members the means to effectively:
- Raise brand awareness with proof buyers trust more than marketing.
- Increase ABM and targeting performance using intent-rich review insights.
- Equip sales with real stories that unlock higher engagement.
- Shorten sales cycles by validating value with peer evidence.
- Improve pipeline velocity as confident buyers move faster.
Explore Where Customer Voice Drives Marketing and Sales Results
Voice-of-the-Customer Generation and Activation
- Build brand awareness and preference with review sourcing, review campaigns, and content.
- Arm your sales team with valuable customer proof and easy access to review quotes.
- Boost campaign results, website traffic, and lead conversions.
- Gain competitive insights and apply them in your website, campaigns and outreach.
Competitive Analysis and Takeout
- Infuse competitive web and social programs with verified customer quotes, reviews, and sentiment.
- Fuel takeout campaigns and displacement sales plays with impactful authentic Voice-of-Customer content.
- Use customer perspectives on competitor strengths and gaps to power comparison pages, credible battlecards, and sales outreach.
- Leverage deep competitive product-usage insights to guide roadmaps and strengthen differentiation.
Best Practice Video
How to Build Confidence with Quality Reviews
Understand the latest trends in building buyer trust. Learn how to jumpstart and expand customer advocacy programs using incentives without compromising integrity. Discover how TrustRadius ensures real, unbiased product use insights in the buyer community.
What Are Key Features of HG Customer Voice?
Generate Desired VoC Content
HG Customer Voice helps teams spotlight the most persuasive customer proof, turning real usage insight into content that powers GTM campaigns.
- Elicit specific product usage insight from existing users with targeted questions to highlight desired capabilities.
- Turn authentic customer reviews into third-party market reports that fuel demand generation and loyalty campaigns.
- Surface the highest-impact quotes, ratings, and stories to use VoC content to improve SEO, ABM, lead nurturing, and customer retention programs.
Unified Customer Advocacy
HG Customer Voice gives GTM teams a unified solution to capture, organize, and activate customer advocacy at scale, from reviews to references.
- Centralize collection, curation, and tagging of detailed customer reviews for every product and segment.
- Manage references with tools to identify, approve, and route advocates for calls, quotes, and case studies.
- Syndicate customer-validated quotes, ratings, reviews, and rich product-usage stories across channels.
- Govern usage rights so sales and marketing safely repurpose review and reference content across campaigns and assets.
TrustQuotes and Site Widgets
HG Customer Voice offers TrustQuotes and Site Widgets that leverage real customer reviews into on-brand proofs embedded across your digital footprint. They help GTM teams consistently showcase third-party validation where buyers research and convert.
- Quickly syndicate tagged customer quotes to web and landing pages while matching your brand’s look and feel.
- Auto-refresh review snippets to highlight the most relevant quotes, ratings, and use cases for each page or audience.
- Easily add visually rich widgets that enhance SEO, on-page engagement, and conversion with trusted social proof.
Our AI-Powered Revenue Growth Intelligence Solutions
FAQ: Customer Voice
How does HG TrustRadius ensure our customer reviews are authentic and high quality?
TrustRadius verifies reviewers by work identity and product relationship, then runs each submission through human moderation and fraud checks. Detailed question sets encourage specific feedback on use cases, implementation, and ROI rather than generic comments. The result is a defensible review set you can trust in sales conversations and with your buyers.
How can we reuse review content in our own sales and marketing programs?
Customer Voice lets you safely repurpose quotes, ratings, and snippets across web, email, ads, and sales assets with clear rights management. Curated TrustQuotes and widgets can be embedded on product pages, landing pages, and blogs to increase conversion and SEO. Sales teams can pull ready-to-use proof into decks and outreach to validate claims with independent customer evidence.
How does the HG TrustRadius buyer community help us attract and influence buyers during their research journey?
TrustRadius meets buyers where they research on their own, giving them side‑by‑side comparisons, pricing context, and honest pros and cons from peers. A strong profile ensures you appear in shortlists when buyers filter by industry, company size, and use case. Rich, verified content builds confidence, shortens evaluations, and helps you stand apart from competitors on the factors that matter most.
How easy is it to bring authentic customer reviews into our website, social, and sales outreach?
TrustQuotes and customizable widgets make activation fast for marketing and sales teams. Marketers can drop dynamic review blocks into pages or campaigns without heavy development, while social and email teams reuse approved snippets in posts and sequences. Sellers get quick access to tailored quotes by persona or use case, so every touchpoint carries credible proof.
What kind of buyer intelligence and intent signals do we get from Customer Voice?
Customer Voice surfaces which companies are researching your product and competitors, and how they engage with reviews and content. You see themes in what buyers praise or critique, helping refine messaging, positioning, and roadmap priorities. These insights feed targeting for ABM and demand gen, and give sales teams signals to prioritize accounts showing strong interest and evaluation activity.
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