B2B buyers increasingly rely on trusted peer insights. HG Insights Voice of the Customer solution enables marketers to collect, structure, and activate verified customer feedback that strengthens brand differentiation, builds buyer confidence, and minimizes friction in competitive decision-making.
TrustRadius, integrated within HG Insights, generates detailed reviews, organizes customer proof points, and deploys them across marketing and sales channels. Assets include long-form reviews, curated quotes, awards, and buyer intent data. These resources enhance brand discoverability, improve conversion rates, accelerate deal cycles, and deliver actionable insights for product, marketing, and revenue teams.
