High Intent Lead Generation and Conversion
Generate ICP-verified, in-market leads from accounts actively researching you and your competitors, using the voice of your customers to increase lead-to-opportunity conversion and generate pipeline.
Challenges with Intent Noise, Lead Quality, and Lead Conversion
Challenges
- Low Lead Quality. Generic signals and unverified contacts flood your funnel, but they lack buying context and rarely convert.
- Wasted Spend on Cold Outreach. Sales spends time chasing accounts that aren’t truly ready to buy, leading to low hit-rates and long cycles.
- Unclear Buyer Signals. Intent signals vary greatly, adding difficulty for GTM teams to know how to activate intent across multiple sources and channels.
- Low Conversion Rates. Even when leads are generated using third-party intent data sources, many stall before becoming opportunities or revenue.
Solutions
- Verified Buyer Intent. Leverage buyer intent data from HG Insights and TrustRadius to surface accounts actively researching your category, competitors, or your specific solutions.
- Prioritize Active Buyers. Use intent signals plus account technographics and ICP filters to focus on accounts that are not just qualified, but in-market.
- Actionable Insights with Context. Gain layered context from solution-aware to product-aware signals of buyers enriched with technographics, buying centers, and verified review content.
- Customer-Driven Conversions. Use customer review content, like quotes to power outreach and display trustworthy proof engagement, to engage buyers and build a trusted brand.
Turn Verified Buyer Intent into Revenue
By combining multiple intent data sources from HG Insights, your marketing and sales teams can detect accounts that are truly in-market, engage decision-makers with context-rich proof, and convert faster with measurable precision.
Verified Intent Signals
Boost Conversion
Higher ROI on Demand Spend
Faster Pipeline Velocity
Build a Trusted Brand
How a Fortune 500 company generated $475 million in pipeline
This enterprise customer in the networking technology space had the goal of increasing overall lead volume, delivering higher quality leads, and optimizing their pipeline KPIs, specifically focusing on increasing average pipeline dollars per lead.
Intent-Driven Leads
REAL CUSTOMER RESULTS
Multi-millions in pipeline generated for Fortune 500 company with TrustRadius Intent-Driven Leads
$475M
generated in pipeline to-date. Scoring TrustRadius Leads ahead of others due to quality and seniority.
100%
of leads delivered on-time and to goal
5X
repeat buyer
How a cybersecurity company accelerated lead generation and optimize their pipeline
This cybersecurity company partnered with TrustRadius to accelerate lead generation leveraging TrustRadius’ downstream intent data and Intent-Driven Leads program.
Intent-Driven Leads
REAL CUSTOMER RESULTS
In just 18 days, TrustRadius’ Intent-Driven Leads program grew pipeline and landed a Fortune 500 opprtunity for this cybersecurity company.
$400k
In pipeline (including 1 Fortune 500 opp)
2x
Increased conversion rate from MQI to MQL
6x
Increased conversion rate from MQL to SAL
4x
ROI
How a financial services platform sought to fill pipeline with qualified leads from buyers showing intent on TrustRadius
This financial services platform wanted to decrease perception as only being a solution for SMBs and move up market. They used the Intent-Driven Leads program to bring into the enterprise by increasing leads from companies with over $500M in revenue.
Intent-Driven Leads
REAL CUSTOMER RESULTS
Financial Services Platform used TrustRadius Intent-Driven Leads to fill their pipeline with high-value prospects.
200
leads delivered,
above goal
66.5%
MQL’d
Positive Engagement
from leads based on their 10+ touch nurture sequence from marketing and sales
55%
of leads delivered were from companies with over $500M in revenue
What Are the Key Steps for Effective High-Intent Lead Generation and Conversion?
Transform anonymous web and content signals into high-value opportunities through four connected phases — identify, prioritize, activate, and convert.
Pinpoint accounts actively researching your category, solutions, or competitors.
- Capture downstream intent directly from buyer research activity including reading reviews, comparing products, and looking at pricing.
- Layer technographic and firmographic filters to isolate accounts matching your ICP.
Focus on the accounts most ready to engage.
- Use intent data and account scoring to prioritize accounts for your marketing and sales efforts.
- Integrate seamlessly with CRM, ABM platform, and Sales Copilot for immediate follow-up.
Influence your buyers with voice-of-the-customer assets.
- Syndicate your customer review content across marketing and sales channels.
- Use proof-based language to give context that buyers trust.
Close the loop from signal to revenue.
- Attribute pipeline and revenue to intent-driven engagement and customer voice.
- Optimize targeting and messaging based on conversion performance.
Explore Other Use Cases
FAQ: High-Intent Lead Generation and Conversion
What makes this high-intent approach different from standard lead gen?
Instead of relying on anonymous digital behaviors or generic signals, we combine verified buyer-intent (e.g., research activity on TrustRadius) with deeply contextual account and technographic data from HG Insights enabling you to target the right buyer at the right time.
How does this improve lead quality and conversion?
Because each lead comes from an account actively evaluating your category (or your competitors) and is enriched with contextual intelligence, sales teams spend time with high-propensity opportunities, not chasing unqualified traffic.
How will this integrate into our existing tech stack and CRM?
The solution integrates seamlessly through APIs, CRM workflows, and ABM platforms delivering enriched leads, account insights, and customer proof directly into your systems for immediate activation.
How long does it take to get a lead campaign up and running?
We can get a campaign out the door in 2-3 weeks depending on urgency of the customer.
Schedule Custom Demo