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Competitive Analysis and Displacement

Size Up Your Rivals to Know Where Best to Attack and Defend

UNDERSTAND YOUR COMPETITIVE LANDSCAPE

Determine Segment and Account Opportunities Against Your Competition

Perform accurate, AI-driven competitor market analysis to uncover sizing, geo and segment shifts, gaps and opportunities — down to your rivals account and related technology targets.

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Investment
Commercial Due Diligence
ANALYZE COMPETITORS WITH PRECISION

Size up Your Competitors to Assess
Their Target Markets using Customer
Technology and Spend Attributes

Size up Your Competitors to Assess Their Target Markets using Customer Technology and Spend Attributes

Readily pick your top rivals and compare segments, business attributes, and technologies to surface segment strengths and gaps and determine target accounts for competitive displacement and growth.

GAIN ACCURATE COMPETITIVE INSIGHTS

Overcome the Limitations of Using Industry Reports and Incomplete On-line and CRM Data on Your Rivals

Overcome the cumbersome process of combining high-level industry reports, online resources, and your CRM data by employing an AI-powered guide and data repository to drive deep, and actionable market and account insights.

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DETERMINE HOW TO COMPETE

Equip Marketing and Sales with Competitive Displacement Target Account-level Details

Use competitor firmographics, technographic and spend insights to supply teams with deep target account intelligence to power focused campaigns and informed outreach to replace competitors and capture share.

OPTIMIZE COMPETITIVE TAKEOUT RESOURCES

Focus Resources on the Best Accounts and Tech Partners

Expedite mapping prime segments, prospects and alliance partners to deploy and fund sales, marketing, and partnership resources where competitive impact and ROI will be highest.

Portfolio Operations

Our AI-Powered Revenue Growth Intelligence Solutions

Revenue Growth Intelligence Platform

Online access to our comprehensive datasets via a web GUI that delivers in-depth market, account, and buyer-level data and insights for GTM planning and data analysis.
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Revenue Growth Intelligence Fabric

Our AI-driven data repository that generates deep firmographic, technographic, spend, buying center, competitive, and buyer intent datasets to power GTM analysis in your data warehouses and CRMs or in our platform.

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Market Analyzer
and Copilot

Our market analysis platform with an AI-assisted copilot enables strategic GTM leaders to interactively build, explore, and act on their total addressable market, ideal customer profile, competition, and whitespace with speed and confidence.

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Buyer
Intelligence

Utilize intent data solutions to identify in-market buyers, build customer-verified content, focus account targeting, and boost engagement with those most likely to convert.

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Buyer
Intent Leads

Accelerate deal cycles with high-quality, intent-driven leads that leverages actionable buyer intent data and your granular ICP.

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Voice of the Customer

“Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase.”

Patrick B. | Head of Business Intelligence at AppDynamics

“HG Insights offers comprehensive data sets and analytics tools that enable our business to make informed decisions based on real-time market insights and trends. In sales, it helps our team focus on the top 100 accounts per territory. HG insights has been adopted by the marketing, sales, and GTM teams very quickly.”

Lionel L. | Commercial Account Executive, Bitrise

“HG Insights has allowed us to identify accounts, appropriate territory segments, and company hierarchies, so we can align the best resources to prospect the customer. It’s helped us be confident and objective in our sales strategy and say, ‘These are the facts.'”

Esther Friend | VP Sales Efficiency and Transformation at Five9

See how you can accelerate revenue growth — schedule your customized demo now.

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