Whitespace Analysis

Expand or drive new business with your existing customers and markets

KNOW YOUR BUSINESS GROWTH POTENTIAL

Identify Opportunities In Current Accounts and New Segments

Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.

Commercial Due Diligence
Commercial Due Diligence
ANALYZE WHITESPACE WITH PRECISION

Benchmark Your Current Market with with Deep Customer Characteristics

Establish an in-depth baseline of your current customers business attributes, technologies and competitors, and easily adjust ICP and segment variables to reveal areas for revenue growth with unprecedented precision.

STREAMLINE CAMPAIGNS FOR NEW BUSINESS

Rapidly Build Demand for New and Expansion Business with Calibrated ICPs and Segments

Apply newly calibrated ICPs and segments to launch hyper-targeted campaigns that test messaging and boost lead conversion in identified install base and new market accounts — attain efficient reach, demand, and funnel growth.

Portfolio Operations
ENABLE SALES FOR EXPANSION SUCCESS

Arm Sales and Customer Success Teams for Effective Revenue Growth

Leverage precise whitespace intelligence to build target lists, sales plays, and personalized outreach to expand current or penetrate new high-propensity accounts so sales can effectively cross-sell, up-sell, and win new deals.

TUNE INTO MARKET DYNAMICS

Understand Upcoming Opportunities To Evolve Your Products and Services

Use AI-driven data and analytics to rapidly update whitespace maps, spot shifting market gaps and new customer needs, and steer product, marketing, and sales strategies for proactive, targeted growth.

HG Insights Builds GTM

Our AI-Powered Revenue Growth Intelligence Solutions

Voice of the Customer

See how you can accelerate revenue growth — schedule your customized demo now.

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