Expand or drive new business with your existing customers and markets
Identify untapped accounts and market potential to drive new and expansion business within an existing customer base or by extending an existing target market.
Establish an in-depth baseline of your current customers business attributes, technologies and competitors, and easily adjust ICP and segment variables to reveal areas for revenue growth with unprecedented precision.
Apply newly calibrated ICPs and segments to launch hyper-targeted campaigns that test messaging and boost lead conversion in identified install base and new market accounts — attain efficient reach, demand, and funnel growth.
Leverage precise whitespace intelligence to build target lists, sales plays, and personalized outreach to expand current or penetrate new high-propensity accounts so sales can effectively cross-sell, up-sell, and win new deals.
Use AI-driven data and analytics to rapidly update whitespace maps, spot shifting market gaps and new customer needs, and steer product, marketing, and sales strategies for proactive, targeted growth.
