HG Platform 2.0

Real-Time Data to Navigate Rapidly Changing Markets

HG Insights Launches Platform 2.0 – With Improved Features To Help Global Companies Optimize Their Go-to-Market Motions!

Experience Actionable Insights For Everything From Strategic Planning To Campaign Execution

Prioritize your prospects

Accelerate Growth By Prioritizing Your Best Prospects And Accounts

Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.
  • Technologies currently in use
  • Granular IT spend intelligence
  • Understand when customers are likely to purchase by combining technology with buyer intent intelligence
  • Prioritize accounts by relevant IT budgets
Go-To-Market With Precision And Confidence
INSIGHTS FOR OVER 12M COMPANIES

Platform 2.0 Key Features

  • Opportunity Generator – Research and score accounts through an intuitive model that allows you to take advantage of HG Insights with technographic data to determine the best opportunities to target for your business.
  • Company Profile – Insights into specific companies with spend, technographic data and buyer intent data that allows for you to understand target companies profiles.  
  • Market Intelligence – Understand and size markets to support strategic decisions to support market growth.
  • Contextual Intent – Access to best-in-class buyer intent data that is combined with HG technographics to provide context.
  • Exports – Easily export data to csv and MS excel formats to support integration with your operations teams.
  • Ease of Use – Intuitive, user interface to support teams analysis of insights across strategic, marketing and sales teams.
Quick Start Account Scoring

Quickly develop a foundational customer scoring profile

HG Platform’s new Quick Start Account Scoring feature allows users to quickly develop an Ideal Customer Profile complete with proportional weights of key attributes. With the support of HG Customer Success, users can refine and enhance their ICP to better identify best-fit, high-value revenue opportunities.

  • Develop a foundational, data-backed, Ideal Customer Profile (ICtP) to leverage the HG Platform and begin to quickly identify high-opportunity prospects
  • Enhance and refine scoring profile by choosing from 10 additional scoring types
  • Uncover the most important customer attributes for your unique needs through automated weighing of each characteristic
  • Discover customer insights by finding common attributes among existing and prospective accounts.
insights down to the location

Market Intelligence

Help Strategy Teams to understand the size, shape, and structure of your markets so you can:

  • Size Markets by IT spend, tech installs, firmographics, and other customizable criteria
  • Analyze Vendor Penetration to find threats, trends, and opportunities
  • Allocate Resources and territories more efficiently
  • Whitespace Analysis uncovers untapped market potential
SCORING TO INDICATE BUYER SIGNALS

Contextual Intent™

Shorten the Path-To-Purchase with Access to best-in-class, quality buyer intent data. By combining intent signals with technographics, HG provides refinable context to power more effective targeting that yields a greater ROI compared to intent data alone.

  • Broad coverage across companies, industries and countries/geographies across all revenue ranges and employee bands
  • Nearly 2 billion intent records processed each week, leveraging technographic and firmographic data on 120+ million verified tech installs across 14,000+ products, solutions, and services
  • Actionable Insights to shorten the path-to-purchase and contribute to higher sales productivity

Providing contextualized B2B intent data so you can target prospects and engage them early in their buying journey.

contextual intent product brief
BETTER UNDERSTAND YOUR SMB MARKETS

Small Business Data Set

HG Insights has added 780K small business records to the HG Platform with no additional cost to customers. Whether it is a small business or large enterprises selling into small business markets, HG Platform users now have:

  • Access to a curated small business data set which has been specially defined to encompass relevant small businesses
  • Ability to better understand small business opportunities with the HG Platform’s Opportunity Generator and other capabilities
  • Data to define and execute Go-To-Market strategies around small business markets

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