GTM Use Case Overview
Modernize and activate GTM plans to maximize opportunities, build trust, expand customer relationships, boost retention, optimize resources, and achieve scalable revenue growth – powered by AI for smarter, faster execution.
Where Are You On Your AI-Driven GTM Journey
AI Data-Driven Growth Playbook
Enable B2B teams to effectively identify, engage, and win the most promising opportunities. Our AI-powered platform covers essential GTM playbooks for strategy, marketing, RevOps, sales, and demand. Click on a GTM category to explore use cases.
Account Targeting and Territory Design
Demand Generation and Customer Engagement
Buyer Prospecting and Outreach
Customer Success and Churn Prevention
Data Integration
Optimize Your Go-To-Market Use Cases
Market Sizing
Accurately size your TAM, SAM, and SOM to prioritize markets and accounts with the greatest opportunity.
Account Scoring
Apply AI propensity models so reps focus on leads and accounts most likely to convert, strengthening engagement and accelerating pipeline growth.
ABM Optimization
Improve ABM performance by combining deep ICP and account insights with contextual buyer intent to focus resources on high-value accounts.
Territory Optimization
Automate territory design, balancing, allocation, and routing to maximize coverage and speed assignments.
Customer Voice
Amplify your brand with customer-verified reviews and insights to enhance influence, engagement and loyalty.
High-Intent Leads
Boost lead conversion and pipeline by targeting high-intent buyers within best-fit accounts.
Data Enrichment
Continuously enrich CRM and MDM records with deep firmographic, technographic, spend, and buyer data to sharpen GTM decisions and activation.
Competitive Displacement
Gain deep, accurate views of the competitive landscape to identify target segments and displacement opportunities.
Whitespace Analysis
Identify whitespace and convert it into revenue by expanding within existing customers or entering new segments.
Signal-Based Selling
Aggregate and rank live buyer signals so marketing and sales prioritize engaging best‑fit, in‑market accounts first.
Inbound Lead Scoring
Enhance inbound leads with ICP, account, and intent scores to speed segmentation and trigger the right GTM workflows.
AI Sales Plays
Equip sellers with AI scoring, research, playbooks, personalized messaging, and signal‑based engagement to consistently win more deals.
MCP Server
Unify governed GTM data streams so AI agents deliver high-quality insights, predictive scoring, and triggered workflows at scale.
FAQ: GTM Use Case Overview
Are the use cases part of the RGI Platform and RGI Fabric or are they licensed separately?
The use cases themselves are not licensed separately, they are indeed satisfied by using HG’s Revenue Growth Intelligence Platform and Fabric.
What B2B data is incorporated into these GTM use cases?
The datasets that support the majority of these use cases are provided by HG’s Revenue Growth Intelligence Fabric, which includes deep firmographics, technographics, IT spend, and buyer intent data. The AI-powered platform also facilitates incorporating a B2B customer’s first-party data – such as their customer data, win/loss data, and visitor workflow.
How do my GTM systems work with the RGI platform to activate these use cases?
HG’s Revenue Growth Intelligence Platform interfaces with many popular GTM systems and AI agents that B2B organizations use today including Salesforce, Hubspot, Microsoft, Gong, and Outreach. In addition, customers can export data and insights to their systems and data warehouses. Check out our integrations page to learn more.
Do these use cases supported by HG Insights take advantage of AI?
HG’s Revenue Growth Intelligence Platform leverages AI copilots and agents to support these use cases such as market analysis and competitive takeout. Request a demo to see how these work first-hand.
How can see HG Insights deep technographics in action?
Visit https://discovery.hginsights.com/ to see first-hand the extent of our technographics insights.
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