Revenue Growth Intelligence for Sales
Empower sales teams with data-driven GTM plans and cutting-edge AI agents to target ideal accounts, engage with precision, and close more deals, driving predictable and scalable revenue growth.
Conquer Sales Cycle Friction and Setbacks to Predictable Growth
Challenge
GTM strategy is misaligned across sales, marketing, and finance.
Solution
Apply unified data and AI enabling teams to prioritize, coordinate, and focus on the right accounts and buyers.
Challenge
Wasted sales cycles on low-propensity prospects.
Solution
Focus on accounts with the best technographic, firmographic, spend, and intent for high propensity conversion.
Challenge
Inconsistent pipeline health and deal velocity.
Solution
Arm sales with AI-augmented signal-selling to enable effective outreach, playbook use, and win predictability.
Challenge
Difficulty increasing new and expansion business.
Solution
Target more likely whitespace and displacement accounts to seize new logo, upsell, and cross-sell opportunity.
Challenge
Lack of clarity on where to prioritize sales investment.
Solution
Apply resources and funds on segments, teams, activities, and partners that best activate potential upside.
Essential AI-Driven GTM Insights and Automation for Sales Teams
Maximize sales impact by employing GTM insights and AI-powered agents to continuously pinpoint top segments, prospects, and customers. Equip teams to efficiently engage and convert, building a predictable pipeline and achieving scalable growth through smart automation and data-driven strategy.
Smarter Selling with Deep Account Insight
Enable Signal-Triggered Action
Target Expansion Opportunities
Engage the Right Accounts and Buyers
Enrich Datasets for Analytics and Agents
Thomson Reuters Driving Sales Intelligence
HG Insights as a vital tool for Thomson Reuters’ sales organization. By combining internal insights with HG’s external intelligence, the team can proactively engage buyers.
“Knowing who to target and what to offer is challenging enough, but the hardest question for our sales teams is when to reach out. That’s where HG Insight’s actionable intelligence becomes a game changer.”
Aroon Jham | GTM Analytics, Thompson Reuters
How NiCE Drives Channel Success with HG
NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signs, historical usage, and relevant technologies – driving better channel opportunities. “With a clear ICP and detailed criteria, we get fantastic results.”
Amanda Mock | Sn. Channel Marketing Manager, NiCe
NetApp Depends on HG Insights Data
Netapp enhances customer and partner expansion plays with HG. “Identifying the joint solution profile and putting that through the HG’s engine to find target account that match those profiles. I haven’t found a company that has as deep a repository of the information that HG has.”
Deb Denning | Director of Strategic Partners, NetApp
Top Sales Use Cases to Enhance Prioritization, Engagement, Conversion and Productivity
Predictive Account Targeting, Prioritization, and Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
AI-Driven Sales Plays
Improve sales efficiency and effectiveness with AI-automated, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.
Signal-Based Account Prioritization
Prioritize accounts showing in-market buying signals to engage accounts more effectively.
Competitive Analysis and Takeout
Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
B2B Data Enrichment for GTM Precision
Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs (which technologies they use, how much they spend, contracts, cloud consumption trends, and when those contracts renew), and buyer datasets in the market that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.
Our Customers Are Achieving Revenue Growth Results
45%
Sales Quota Achievement Improvement
18%
Sales Participation Increase
30%
Achieved Marketing Pipeline Increase
49%
Achieved Revenue from Target Accounts Increase
25%
Achieved Revenue Growth Increase
10x
Lead-to-Opportunity Conversions Rise
FAQ: Sales
How does HG Insights help sales teams focus on the right accounts and win competitive deals?
HG Insights gives sales teams deep, account-level intelligence that shows not only who to target, but where they can win. By combining technographics, IT spend, buying-center context, and competitive signals, sellers can identify accounts where competitors are vulnerable and where displacement or expansion opportunities exist.
This enables sales teams to prioritize accounts with the highest likelihood to convert, tailor outreach to competitive realities inside each account, and execute focused competitive takeout plays instead of generic prospecting.
How does predictive account scoring and automation improve sales productivity?
HG Insights uses AI-driven predictive scoring based on fit, intent, and engagement to continuously rank accounts by likelihood to buy. These scores power automation that removes manual work from sellers.
Sales teams receive prioritized account lists, signal-triggered alerts, and guided sales plays without needing to analyze data themselves. Automation ensures sellers spend less time researching and guessing, and more time engaging high-propensity accounts at the right moment.
How does HG Insights help sales teams engage at the right time and respond to buyer signals?
HG Insights captures real-time signals from buyer research activity, CRM interactions, marketing engagement, and intent data, then turns those signals into actionable guidance for sellers.
This helps sales teams answer the hardest question. When should I reach out? Sellers can engage buyers when interest is peaking, respond faster to competitive activity, and execute timely follow-ups with context, improving response rates and shortening sales cycles.
How does HG Insights work within existing sales tools like CRM, Gong, and sales engagement platforms?
HG Insights is designed to work inside the systems sales teams already use. Account insights, predictive scores, competitive context, and buyer signals are surfaced directly in CRM, sales engagement tools, and revenue intelligence platforms such as Gong.
Automation and agents can generate account briefs, competitive insights, call preparation, follow-up guidance, and sales play recommendations based on real conversations and activity. This ensures intelligence and automation enhance seller workflows instead of adding another tool or dashboard.
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