Solution by Use Case
Unlock GTM Precision Using B2B Data Enrichment Solutions
Enrich your MDM and CRM with comprehensive market, account, spend, technographic and buyer intent, powered by Contextual Intelligence.
Challenges Faced Without Deep Data Enrichment
Challenges
Incomplete Customer Records
CRM and MDM systems can lack complete, accurate, and validated account details.
Outdated or Missing Data
Outdated data leads to missed signals and wasted sales efforts.
Poor Account Segmentation
Weak data impedes precise marketing targeting.
Low Outreach Success
Inaccurate or outdated contact data delays response and sales cycles.
Manual Research and Data Errors
Teams spend excessive time correcting errors and manually searching for account details.
Solutions
Comprehensive Data Enrichment
Fill critical data gaps with verified, multi-source, and up-to-date insights.
Real-Time Data Synch
Keep records current with dynamic updates.
Deep Segmentation Intelligence
Unlock granular audience profiles for precise targeting and sales engagement.
Accurate Contact Data
Boost outreach efficiency and connection rates.
Automated Data Workflows
Eliminate manual searches and improve accuracy.
Deep, Accurate, and Reliable GTM Data Enrichment
HG Insights' automated data enrichment gives teams access to the latest data and AI-driven insights directly in their CRM, either from our Fabric or HG Copilots.
Empowering Informatica Selling Effectiveness
“HG has a very actionable approach to being able to leverage the data towards prospecting – when the reps or BDRs take a look they know who to target, why they're targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”
Gigi Gazelle Urquico | Sr. Director – Revenue Enablement, Informatica
What Are the Key Steps for Precision Data Enrichment?
HG Insights seamlessly layers deep technographic, firmographic, spend, contract, and buyer intent data and more.
Connect to your CRM: Easily link your CRM-of-choice to HG Fabric data.
- Log in to HG Insights and navigate to Integrations then select your CRM.
- Choose the option to connect your preferred CRM.
Configure Sync Settings: Choose how you want HG Insights data fields to be synchronized with your CRM.
- Select to automatically sync HG data to your CRM org.
- HG Insights then reviews your org structure, matches new accounts, buying centers, and leads, and enriches all HG data with technology install information.
Set and Save Enrichment Filters: Choose filters that govern records matching.
- Set filters that control which matched records will be enriched with data.
- Apply HG Insights' standard filter sets or customize them based on your targeting needs.
Customize Views: Adjust how you want enrichment data to appear in your CRM.
- Customize views for Technographics, Firmographics, Fit Score, Intent Score, and more.
Explore Other Use Cases
FAQ: B2B Data Enrichment for GTM Precision
How is HG Insights' data enrichment different from traditional B2B data providers?
HG Insights goes far beyond basic firmographic or contact enrichment. Our data enrichment combines technographics, IT spend, buying-center intelligence, contract signals, competitive installs, and verified buyer intent into a unified, AI-driven intelligence layer. Unlike static data providers, HG continuously refreshes and validates data using billions of signals and AI models. This delivers living account intelligence that reflects real-world technology usage, spend behavior, and buying activity. The result is enrichment that directly improves targeting, prioritization, and GTM execution, not just record completeness.
What types of data can HG Insights enrich into CRM and MDM systems?
HG Insights enriches GTM systems with deep, account-level intelligence, including firmographics, technographics, IT spend and maturity, buying-center structure, contract timing, competitive deployments, and buyer intent signals. These datasets provide context that standard enrichment tools cannot. Teams gain visibility into which technologies an account uses, how much they spend, where opportunities exist, and when accounts are most likely to buy or switch vendors.
How does HG data enrichment improve segmentation, targeting, and competitive takeout?
By layering enrichment data across accounts and buyers, teams can build precise ICPs, segments, and scoring models based on real fit and opportunity, not proxies. Marketing and sales can prioritize accounts using spend levels, technology footprint, intent signals, and competitive presence. This enables more effective ABM, higher-conversion outreach, and targeted competitive displacement campaigns. Teams can identify accounts using competitor technologies, approaching renewals, or showing intent, then act with tailored messaging and timing.
How does HG Insights integrate and automate enrichment workflows?
HG Insights integrates directly with leading CRMs, MDM platforms, and GTM systems, with native connectors and API-based delivery options. Data can be automatically synchronized, filtered, and mapped to existing fields and schemas. Enrichment runs continuously in the background, eliminating manual research and data cleanup. Updated insights can trigger downstream workflows such as scoring updates, routing, campaign activation, and sales plays. This ensures enriched data is not just stored, but operationalized across GTM execution.
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