Product Integrations
that work with your existing tech stack.
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FAQ: Integrations
Does HG Insights integrate with popular CRMs, data platforms, and GTM tools?
Yes. HG Insights integrates with leading CRMs, data warehouses, and GTM platforms, including Salesforce, HubSpot, Snowflake, Clay, ZoomInfo, and other sales, marketing, and analytics tools.
Integrations are designed to surface HG insights where teams already work, enabling enrichment, scoring, intent activation, and automation without switching systems. Data can flow natively through connectors or via APIs, depending on the product and use case.
What’s the difference between integrations for the RGI Platform, HG Platform, and TrustRadius?
Each HG product supports integrations tailored to how customers use it:
- RGI Platform focuses on AI-driven analysis, copilots, and agent workflows. Integrations surface insights, scores, and signals directly into CRMs, sales engagement tools, and analytics environments for activation and automation.
- HG Platform / RGI Fabric emphasizes data delivery and enrichment. Integrations and APIs push firmographic, technographic, spend, competitive, and intent data into CRMs, data warehouses, BI tools, and MDM systems.
- TrustRadius integrations deliver verified downstream buyer intent and voice-of-customer signals into GTM and analytics platforms, enabling targeting, scoring, and campaign activation based on real buyer research behavior.
Together, these integrations support both insight generation and execution across the GTM stack.
How does HG Insights integrate data into existing workflows?
HG Insights supports native, bi-directional integrations as well as API-based delivery. Depending on the integration, HG data can automatically enrich records, update fields, sync scores, and trigger workflows inside your systems of record.
This allows teams to operationalize insights for routing, segmentation, scoring, alerts, sales plays, and campaigns. Integrations are designed to be flexible, so customers can control which data is synced, how often it updates, and where it appears.
Can HG Insights work alongside other data providers and tools we already use?
Yes. HG Insights is designed to complement, not replace, your existing GTM data stack. Many customers use HG alongside tools like ZoomInfo, Clay, Snowflake, or marketing automation platforms to fill data gaps, validate insights, and add deeper context such as technographics, spend, and verified buyer intent.
By unifying first-party data with HG’s intelligence, teams gain a more complete and accurate view of accounts and buyers, enabling better targeting, prioritization, and automation across systems.