Business Intelligence Market Size, Share, & Buyer Landscape
Key Takeaways: $72.1 billion in projected spend on Business Intelligence software in the next 12 months. 43% of spend on BI software comes from the AMER region. Nearly 2 million companies in the United States will spend $27.3 billion on BI solutions in the next 12 months. 53% of spend on BI solutions comes from […]
Market Share Calculator
Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your organization measures up next to your top competitors, and in the industry as a whole. Having these critical fiscal facts in your back pocket can provide your organization with strategic […]
Competitive Marketing Intelligence: A Complete Guide
What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer preferences and the most promising differentiators for sales and marketing activities. Competitive marketing intelligence takes this process a step further. On top of building out the big picture for where your product […]
What Is Technical Marketing?
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […]
What is a Growth Engine?
Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to achieve consistent growth, businesses must find a way to drive scalability and avoid the organizational roadblocks of underperformance and market interruptions. That’s where the growth engine comes in. When we […]
How to Segment & Tier Accounts for Effective ABM Programs
So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize your audience based on the campaign you’re running. In our third module, we’ll cover what account segmenting and tiering actually entails, and how to get started. What is account segmentation and tiering? What role does […]
