Watch Our Latest Webinar On Demand Now! The Art of ABM Planning: Tapping into Intent and Technographics.
The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile economic climate, building and sustaining relationships with the right accounts is more important than ever before. But creating an effective ABM campaign can be challenging — especially when it comes to pinpointing the right sources of data to define your target accounts, hone messaging, and ensure you’re reaching the best-fit customers. In this webinar — Matt Hogan, HG Insights’ VP of Growth Marketing and Jillian Coffin, TechTarget’s SVP, Customer Strategy & Enablement for a closer look at how to intelligently leverage a range of data sources to shape your ABM planning.Watch On Demand Now
With a laser focus on data-driven Go-To-Market, these two revenue leaders will share the latest research and guidance on tapping into technographics, purchasing intent data, and ultimately, enriching your ABM strategy for success. The experts will discuss:- Leveraging technographics to determine your TAM and ICP
- Crafting a dynamic audience list for your ABM campaign
- Using intent data to hone your messaging for maximum impact
- Ensuring your ABM plan delivers the desired results
