Watch Our Latest Webinar On Demand Now! The Art of ABM Planning: Tapping into Intent and Technographics.
The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile economic climate, building and sustaining relationships with the right accounts is more important than ever before. But creating an effective ABM campaign can be challenging — especially when it comes to pinpointing the right sources of data to define your target accounts, hone messaging, and ensure you’re reaching the best-fit customers.
In this webinar — Matt Hogan, HG Insights’ VP of Growth Marketing and Jillian Coffin, TechTarget’s SVP, Customer Strategy & Enablement for a closer look at how to intelligently leverage a range of data sources to shape your ABM planning.
With a laser focus on data-driven Go-To-Market, these two revenue leaders will share the latest research and guidance on tapping into technographics, purchasing intent data, and ultimately, enriching your ABM strategy for success. The experts will discuss:
- Leveraging technographics to determine your TAM and ICP
- Crafting a dynamic audience list for your ABM campaign
- Using intent data to hone your messaging for maximum impact
- Ensuring your ABM plan delivers the desired results
Whether you’re new to ABM or looking to enhance your existing strategy, this webinar equips you with critical insights for a winning Go-To-Market. Watch a recording of this important webinar and hear from our subject matter expert
s from business intelligence, sales, operations, and marketing.
About HG Insights
HG Insights, global provider of data-driven insights to 9/10 of Fortune 100 B2B tech companies, gives cloud sales and marketing teams a competitive advantage
in finding and acquiring new customers, building advanced scoring models, getting proactive notifications of sales cycles, and spotting churn before it happens.
We use advanced insights into technology intelligence on installations, spend, and contract details to provide B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.
Our market reports are designed to give you an unparalleled view of your markets.