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HG Market Intelligence

Data-driven Insights To Solve The Hardest Challenges Facing Any Business

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strategy teams

Help strategy teams accelerate customers
time to value

Understand the size, shape, and structure of your markets so you can:

  • Size markets by IT spend, tech installs, firmographics, and other customizable criteria
  • Analyze vendor penetration to find threats, trends, and opportunities
  • Allocate resources and territories more efficiently
    Identify untapped market potential with whitespace analysis
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HG Insights is Your Strategic Advantage
Technology market share analysis
PRODUCT TEAMS

Show Product Teams What Initiatives to Prioritize

Use deep insights on market trends and your competitors to confirm the need for your product and determine the size of your GTM opportunity.

  • Identify market need by solution, industry, region and other customizable criteria
  • Analyze competitor strengths/weaknesses
  • Evaluate trends across different solutions, markets and industries
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SALES TEAMS

Help Sales Teams Focus on the Best Opportunities

Increase the overall efficiency of your revenue pipeline, from prospect to conversion, with actionable technology intelligence.

  • Create more profitable and equitable sales territories
  • Prioritize accounts with the highest propensity to buy
  • Analyze competitors to identify displacement opportunities
  • Avoid wasting resources on accounts without adequate budgets or incompatible technology stacks
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MARKETING TEAMS

Help Marketing Teams Increase Inbound Leads and Generate Pipeline

With customizable market views, peer into prospective companies and see what IT products they’re purchasing, how they’re using it, and for how long.

  • Identify companies that match your Ideal Customer Profile
  • Improve account-based programs by enabling more precise segmentation
  • Target the right accounts with relevant messages for better engagement and increased campaign conversions
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What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue
James Schoensiegel
James SchoensiegelGlobal Marketing Ops Manager, Tegile, a Western Digital Brand
Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.
Heidi Fischer
Heidi FischerSenior Market Development Manager, Equinix
Technology Intelligence from HG Insights is a game changer for us. It helps us grow our business by finding new markets for our products. It also enables us to prioritize our outreach on the best accounts for us, which has helped us more than quadruple our conversion rates.
Director of Business Intelligence
Director of Business IntelligenceCitrix
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