HG Market Intelligence

Data-driven Insights To Solve The Hardest Challenges Facing Any Business

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strategy teams

Help strategy teams accelerate customers
time to value

Understand the size, shape, and structure of your markets so you can:

  • Size markets by IT spend, tech installs, firmographics, and other customizable criteria
  • Analyze vendor penetration to find threats, trends, and opportunities
  • Allocate resources and territories more efficiently
    Identify untapped market potential with whitespace analysis
HG Insights is Your Strategic Advantage

Show Product Teams What Initiatives to Prioritize

Use deep insights on market trends and your competitors to confirm the need for your product and determine the size of your GTM opportunity.

  • Identify market need by solution, industry, region and other customizable criteria
  • Analyze competitor strengths/weaknesses
  • Evaluate trends across different solutions, markets and industries

Help Sales Teams Focus on the Best Opportunities

Increase the overall efficiency of your revenue pipeline, from prospect to conversion, with actionable technology intelligence.

  • Create more profitable and equitable sales territories
  • Prioritize accounts with the highest propensity to buy
  • Analyze competitors to identify displacement opportunities
  • Avoid wasting resources on accounts without adequate budgets or incompatible technology stacks

Help Marketing Teams Increase Inbound Leads and Generate Pipeline

With customizable market views, peer into prospective companies and see what IT products they’re purchasing, how they’re using it, and for how long.

  • Identify companies that match your Ideal Customer Profile
  • Improve account-based programs by enabling more precise segmentation
  • Target the right accounts with relevant messages for better engagement and increased campaign conversions

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