Uncover your total market by IT spend, technology installs, and firmographic data to identify opportunities for growth.
Leverage market intelligence tools in your sales and marketing strategy to identify prospects, industry trends, and spot threats.
Efficiently allocate your sales resources using data-driven insights to inform segmentation and territory planning.
Identify untapped markets and expansion opportunities for products and broaden your sales and marketing efforts.
Unlock your Total Addressable Market (TAM) and IT spend by geography, industry, and company size. HG Insights’ market intelligence software delivers real-time data on 1.4M+ companies and 140+ spend categories.
Deepen your understanding of product and vendor penetration in specified markets over time with timely comparison of monthly and quarterly trends, so you can analyze product adoption across different segments and industries.
Compare market penetration and a range of segment dimensions, including tech stack criteria. Then, discover the products that are present in your defined market and identify opportunities to displace the competition.
View the IT spend and company count concentrations across segment dimensions. HG Insights’ Market Intelligence platform identifies opportunities in your target market, so you can put sales members on the right accounts.
Pinpoint the high-value accounts that are actively on the market for a product. Compare and analyze market segments to discover and size opportunities based on their IT spend with HG Insights’ technology intelligence.
Empowering the world’s largest Go-To-Market teams.
Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically, so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.
Heidi Fischer,
Senior Market Development Manager
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
