Market analysis with AI copilot to explore size and accounts

AI SPEED AND GTM CONFIDENCE

Market Analyzer
and Copilot

Market Analyzer and Copilot

A new platform that allows GTM teams to build, interactively explore, and act on your total addressable market, ICP, competitive dynamics, and whitespace with AI assistance.

Essential GTM Analysis Made Smart, Precise, and Efficient

Our AI-powered GTM solution delivers instant data-backed clarity from 28+ billion data points, moving beyond static analyst reports and surveys.

Conversational
AI Copilot

An AI assistance tool to help you set-up your workspace and interact with prompts that leverage conversations

Quantify Market
Opportunities

Identify and analyze Total, Serviceable, and Obtainable Market with real-world data

Expand Into
High-Growth Areas

Explore and prioritize whitespace opportunities to strategically expand into new, untapped markets

Win With
Precision Targeting

Pinpoint ideal customer segments using firmographic + tech-based signals

Competitive
Intelligence

See where competitors are winning and where they’re not, to refine your strategy and dominate

Tap the Power of an AI Copilot for Market Intelligence

How can an AI copilot experience streamline market analysis for data-driven GTM decision making? Through interactive conversation prompting, an AI copilot can provide GTM team members the means to:

Analyze markets bottom-up, top-down, or both
Shared workspaces ensure consistent GTM market views
Powered by in-depth market, account, and intent data
Get interactive market intelligence dashboards in seconds
Conversational assistance for workspace setup and insights

Use Cases

Market Analysis

Streamline TAM/SAM/SOM analysis. Conduct bottom-up and top-down market analysis with greater ICP context and granular account details — supported by AI-assisted configuration and conversational inquiry.
Develop precise scoring models drawn from the breadth and depth of our data fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
Apply built-in weighting and context to calculate scoring to determine why accounts receive certain scores. Export or connect to a data warehouse or CRM to further surface insights and enrich account data.

Whitespace Analysis

Discover untapped or underserved segments and markets where your product can expand or where your competitors aren’t present, supported by AI-assisted configuration and conversational inquiry.
Identify adjacent opportunities and underserved competitive and regional segments to expand into new revenue streams and close existing market gaps.
Gain drill-through trends insights on regional markets, account segments, and competitor strategies to surface opportunities for growth and product innovation.

Competitive Analysis

Gain more useful competitive analysis showing competitor market presence across TAM/SAM/SOM with penetration trends and segment-specific performance metrics.
Determine who your competitors are with customized market sizing and install-based reporting. Know exactly where you sit in your market, who’s winning, who’s losing, and where the untapped opportunities lie with account and market intelligence.
Fortify how strategy, product management, product marketing, sales enablement, and sales teams face competitors. Build out competitive takeout programs with better account targets for impactful campaigns.

ICP Design

Gain comprehensive ICP firmographic analysis leveraging win/loss data and an analysis of your customers firmographics to identify the company sizes at which you sell.
Understand win/loss rates by revenue ranges and employee counts to define ideal customer characteristics. Focus on accounts with the highest propensity to buy and greatest revenue potential.
Perform geographic ICP analysis revealing win/loss patterns across countries with distribution data to identify high-performing markets for strategic expansion.
Build dynamic ideal customer profiles (ICPs) and score accounts within minutes to enable data-driven workflows based on high-scoring accounts.

Purpose-Built for Strategic GTM Roles

Demand Generation

Marketing and ABM professionals can drill down into market segmentation, build precise ICPs, and precisely target detailed ABM account data.

RevOps

RevOps and sales leaders can optimize territories, prioritize accounts, and align sales using actual market data. Calculate actual addressable market segments and wallet share.

Strategy

Corporate finance and strategy staff can validate and size new markets, whitespaces, merger and acquisition targets, and investments — no matter how narrow or broad.

Product Management

Position products based on demand patterns; precisely target and size competitive opportunities and adjacent products.

Key Features

Insight Visualizations

No more spreadsheets or manual slicing. Get interactive market intelligence dashboards in real time, including:

Market size visualizations for TAM/SAM/SOM
Market segmentation by geography, industry, revenue range, and employee count
Key player market penetration analysis
Competitive landscape analysis
Whitespace opportunity visualizations

Workspace Management

Spaces where individual users and teams can:

Collaborate with team members through shared workspaces
Create, save, and share market analysis configurations (such as TAM/SAM/SOM, whitespace definitions, competitor selections, and other filter settings)
Apply filters to drill down into specific segments
Export data for further analysis