Market Analyzer Copilot
As part of our Platform, Market Analyzer Copilot provides AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets, identify opportunities, and activate resources.
Market Analysis Challenges
- Fragmented data, static analyst reports, and market surveys, create misleading market sizing.
- Poor whitespace visibility into untapped markets, segments or opportunities within existing customers.
- Blind spots in competitor presence resulting in wasted marketing and sales resources.
- Industry analyst research is costly and lacks account-level granularity for effective planning or execution.
Market Analyzer Copilot Delivers
- Combine deep IT market, account, spend, customer, firmographic and tech data for precise TAM/SAM/SOM market sizing.
- Pinpoint new and expansion opportunities with account details using market and customer insights to drive white space growth.
- Gain segment and account-level views of competitors by market penetration and win/loss velocity for effective takeout campaigns.
- Create accurate ICPs from win/loss, firmographics, and technographics data correlated with your highest CLV customers.
How to Make Essential Market Analysis Smart, Precise, and Efficient
Market Analyzer Copilot enables GTM teams build, explore, and act on TAM, ICP, competitor, and whitespace using an AI assistant, tapping billions of market data points and your own data for effective, data-driven GTM decisions.
Conversational AI Copilot
Quantify Market Opportunities
Data Beyond Technographics
Insight Visualizations
Configuration Wizard
How Does AI Copilot Assistance Apply to Market Opportunity Analysis
How can an AI copilot experience streamline market analysis for data-driven GTM decision making? Through interactive conversation prompting, an AI copilot can provide GTM team members the means to:
- Expedited Analysis: More easily analyze markets bottom-up and top-down.
- Shared Workspaces: Ensure GTM teams have consistent market views.
- Guided Research: Expedite GTM analysis correlating massive data sets.
- Conversational Assistance: Explore and deep-dive into market findings.
- Automate Dashboarding: Dynamically adjust dashboards to convey insights.
Explore Where the Market Analyzer Copilot Functionality Is Applied
Market Analysis
- Streamline TAM/SAM/SOM analysis. Conduct bottom-up and top-down market analysis with granular account details — supported by AI-assisted configuration and conversational inquiry.
- Refine market segmentation with extensive ICP context derived from the breadth our data fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
- Incorporate your first partner customer, win/loss, and account data to enhance SOM analysis accuracy.
Whitespace Analysis
- Discover untapped or underserved markets and segments where your product can expand supported by AI-assisted configuration and conversational inquiry.
- Identify adjacent opportunities and underserved competitive segments to expand revenue streams and displace competitors.
- Drill-through insights on regional markets, account segments, and competitor presence to surface opportunities for growth and product innovation.
Competitive Analysis
- Gain more useful competitive analysis showing competitor market presence across TAM/SAM/SOM with penetration trends and segment-specific performance metrics.
- Immediately select from a list of your likely key competitors and obtain competitive market sizing and install-based assessment.
- Understand what competitors are gaining or loosing share and where the untapped opportunities lie with deep market insights and account details.
- Build out displacement initiatives targeting accounts across regions more likely to convert for impactful competitive takeout campaigns.
NetApp Drives GTM with HG Insights
How NetApp uses HG Insights’ contract, install, and spend data; account intelligence; and award-winning customer support to win their markets.
“We have found a wealth of use cases—whether we’re looking at spend, install, or contract data—and are super excited about all the new tools coming out.”
What Are the Key Features of the Market Analyzer Copilot?
Insight Visualizations
No more spreadsheets or manual slicing. Get interactive, dynamic market insight dashboards, including:
- Market size visualizations for TAM/SAM/SOM
- Market segmentation by geography, industry, revenue range, and employee count
- Key player market penetration analysis
- Competitive landscape analysis
- Whitespace opportunity visualizations
Workspace Management
Spaces where individual users and teams can:
- Collaborate with team members through shared workspaces
- Create, save, and share market analysis configurations (such as TAM/SAM/SOM, whitespace definitions, competitor selections, and other filter settings)
- Apply filters to drill down into specific segments
- Export data for further analysis.
Configuration Wizard
Speeds onboarding and helps guide definitions of unique market parameters, including:
- TAM definition – using IT spend categories
- SAM definition – via industry and geography selection
- SOM definition – via company size parameters and technology requirements
- Whitespace definition – starting with customer list uploads
- Competitor definition – using product type selection
Our AI-Powered Revenue Growth Intelligence Solutions
FAQ: Market Analyzer Copilot
Is the Market Analyzer Copilot a separate product or is it part of the Revenue Growth Intelligence Platform?
The Market Analyzer Copilot is a set of AI assistance functionality that is part of our Revenue Growth Intelligence Platform.
Does the Market Analyzer Copilot incorporate first party data?
The Market Analyzer Copilot, as part of the RGI platform, does incorporate an organization’s first-party data such as account data, win/loss data, lead data, and website visitor activity data.
What AI capabilities does the Market Analyzer Copilot apply to assist GTM teams to conduct market analysis?
The Market Analyzer Copilot functionality offers interactive configuration guidance to streamline analysis onboarding. It also providers conversational prompting to allow users to explore analysis patterns and further deep-dive into findings.
What are some of the market analyses that are facilitated by the Market Analyzer Copilot functionality?
The Market Analyzer Copilot functionality facilitates TAM/SAM/SOM analysis, ICP definition, white space analysis, and competitive analysis – foundational analyses to drive numerous other GTM use cases.
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