Type: Customer Stories

  From macro market sizing to actionable ABM lists In today’s competitive B2B landscape, understanding your ideal customer profile (ICP) and the full market opportunity is more than a strategy — it’s a necessity. Joe…

  Vijay Damojipurapu, Founder and Go-to-Market Partner at Stratyve, helps companies of all sizes optimize their go-to-market systems. Recently, he shared his perspective on the transformative impact of HG Insights’ data platform — particularly when…

  The challenge: coordinating partners in complex solution scenarios Ron Long, Principal at Long Ventures, works at the intersection of cloud providers, independent software vendors (ISVs), and system integrators. Their goal is to accelerate co-selling…

  The challenge: helping sales know who, what, and when At Thomson Reuters, Aroon Jham leads the go-to-market analytics function, a role focused primarily on helping the sales organization make smarter data-driven decisions. While marketing…

  Inside the strategy that’s helping NiCE and its partners create precise ICPs, improve targeting, and drive more effective campaigns. For companies operating in complex B2B markets, channel marketing is both an art and a…

When Takuya joined Snyk as a Strategic SDR in December 2024, he inherited a tough patch: enterprise accounts in Japan, a market where most sales tools fall short on local data coverage. ZoomInfo and Cognism…

Drift enables businesses to have real-time conversations with their prospects when they’re the warmest (on your website, on your product…). Drift helps 100k+ customers, including fast-growing companies like InVision, Zenefits or Zuora. Drift coined conversational…

Cockroach Labs is the creator of CockroachDB, a cloud-native, distributed SQL database that helps companies scale fast, survive failures, and thrive everywhere. With multiple products and plans that range from free to enterprise, they needed…

Segment is the one place to collect customer data and send it to your tools for analytics, marketing automation, and raw data access with SQL. Implement all of your event tracking with Segment’s single API…

Gusto provides a cloud-based payroll, benefits, and human resource management solution for businesses. Gusto offers health benefits and workers’ compensation benefits that include medical insurance, commuter benefits, and 401(k) contributions as well as workers’ compensation…