Solutions by Role

Revenue Growth Intelligence for Marketing

Unlock actionable market, account, and buyer insights with AI-powered targeting, segmentation, scoring, and nurturing to maximize ABM ROI, increase conversions, and accelerate funnel velocity.

Challenges That Hinder ABM, Conversion, and Pipeline Velocity

Challenge

ICPs often lack sufficient detail for precise, high-impact targeting.

Solution

Dynamically generate detailed ICPs using advanced account data and intent signals to refine campaigns and targeting.

Challenge

Misguided focus on buyer intent data due to unclear market fit.

Solution

Prioritize targets and outreach with signals tied to best fit account segments, spend, and technology insights.

Challenge

Messaging fails to engage, leading to poor conversion and lost pipeline.

Solution

Use active buyer intent and customer-verified content in the buyer journey to spur higher quality engagement.

Challenge

ABM cost has grown but account-level campaign ROI are down.

Solution

Target higher-propensity accounts with AI-driven insights and buyer intent to enhance influence and conversion.

Challenge

Increasing inbound workload causing burnout and lost opportunity.

Solution

Optimize team capacity with agent-automated enrichment, segmentation, prioritization, nurturing, and signal triggered workflow.

Essential AI-Driven GTM Insights and Automation for Marketing Teams

Empower marketing teams with data-driven analytics and AI-powered workflows to sharpen strategy, enhance campaign effectiveness, and drive engagement with the right buyers at the right time.

Define Precise ICPs and Segments

Create higher propensity ICPs and segments using AI-derived firmographics, technographics, spend, customer, and win/loss data.

Automate Inbound Marketing

Qualify, segment, score, enrich, and nurture leads with AI-powered workflows that integrate with your martech stack.

Increase ABM Performance

Enhance ABM results with account selection, scoring, and outreach using AI-derived account-level and buyer intent context.

Boost Qualified Lead Flow

Obtain and convert intent-based leads from active buyer action signals that meet granular ICP and account criteria.

Amplify Brand and Engagement

Leverage customer-verified reviews and buyer signals to increase brand visibility, enrich engagement, and conversion.

How Equinix Software Gets Into Accounts Sooner and Drives Larger Deals with HG Insights

Used a predictive ML model to use our customer base and leverage HG Insights account, technology, and IT spend insights. The quality of HG data allows us a view of prospects and customers, and their extent of their application, usage, and IT spend. Using HG Insights, “we can compress sales cycles and broader deployments, high price points and lower churn.”

Barry Smith | Director of Vertical Marketing, Equinix

How Hyland Software Unlocks Precision in B2B Marketing with HG Insights

“The technographic, competitive, and IT spend insights all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned. With AI, we can react instantly when a potential customer shows intent -acting at the right moment with context.”

Joe Hannun | Sn. Manager, Customer Intelligence, Analytics, Hyland Software

Empowering Informatica Selling Effectiveness

“HG has a very actionable approach to being able to leverage the data towards prospecting – when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”

Gigi Gazelle Urquico | Sn. Director – Revenue Enablement, Informatica

Top Strategy Use Cases to Advance Analytics, Size Markets, Assess Opportunities, and Operationalize GTM Execution

Maximize ABM Performance

Elevate ABM performance by combining deep ICP and account insights with contextual buyer intent to focus campaigns and outreach on high-value accounts mostly likely to convert.

Signal-Based Account Prioritization

Prioritize accounts showing in-market buying signals to engage accounts more effectively.

High-Intent Lead Generation and Conversion

Generate ICP-verified, in-market leads from accounts actively researching you and your competitors, using the voice of your customers to increase lead-to-opportunity conversion and generate pipeline.

Inbound Marketing Automation

Automatically segment, score, and route leads applying ICP and account insights with real-time intent, behavioral, and firmographic signals.

Voice-of-the-Customer Generation and Activation

Obtain and apply customer–verified reviews and in–depth product insights to amplify brand influence, fortify campaigns, enhance sales credibility, and strengthen loyalty.

Our Customers Are Achieving Revenue Growth Results

45%

Sales Quota Achievement Improvement

18%

Sales Participation Increase

30%

Achieved Marketing Pipeline Increase

49%

Achieved Revenue from Target Accounts Increase

25%

Achieved Revenue Growth Increase

10x

Lead-to-Opportunity Conversions Rise

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FAQ: Marketing

How does HG Insights help marketing teams target the right accounts and buyers earlier?

HG Insights helps marketing teams identify and engage the right accounts earlier in the buying journey by combining deep account-level intelligence with verified buyer-intent signals.

Using technographics, firmographics, IT spend, and real buyer research activity, marketers can see which accounts fit their ICP, which buyers are actively researching solutions, and where interest is emerging. This enables earlier, more precise targeting that improves campaign relevance, engagement, and downstream conversion.

How does HG Insights power intent-driven lead generation and pipeline acceleration?

HG Insights delivers intent-driven leads sourced from verified buyer activity, including TrustRadius research behavior, enriched with account context and ICP validation.

Unlike anonymous intent signals, these leads are tied to real buying actions within high-propensity accounts. Marketing teams can activate these leads across ABM, demand generation, and nurture programs to boost qualified lead flow, accelerate funnel velocity, and improve handoff quality to sales.

How does HG Insights improve ABM performance and competitive takeout?

HG Insights strengthens ABM programs by combining precise account selection, predictive scoring, and competitive intelligence.

Marketing teams can identify accounts where competitors are present, understand technology environments, and surface whitespace or displacement opportunities. This enables competitive takeout campaigns that target the right accounts with differentiated messaging, increasing engagement, win rates, and deal size while reducing wasted spend on low-propensity targets.

How do marketing teams use customer voice and verified reviews to increase conversion?

HG Insights integrates verified customer voice and review content from TrustRadius directly into marketing workflows.

Marketers can use authentic customer feedback to enhance ads, landing pages, ABM outreach, and nurture campaigns, increasing trust and credibility throughout the buyer journey. When paired with intent signals and account insights, customer voice content helps marketing teams influence decisions earlier, shorten sales cycles, and improve conversion rates.

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