Revenue Growth Intelligence for Strategy
Enable strategy teams to use unified data and AI-driven market, account, and competitive insights for opportunity analysis, strategic objectives, and coordinated GTM execution to drive scalable growth.
Remove Barriers to Strategic Analysis, Planning, and GTM Execution
Essential AI-Driven GTM Insights and Automation for Strategy Teams
Empower strategy and data-analysis teams with comprehensive, in-depth datasets that enable high-precision analytics across GTM use cases from market sizing, ICP design and segmentation analysis, whitespace, competitive, and high-propensity account targeting to focus resources and optimize outcomes.
Streamline Precise Market Analysis
Create Well-defined ICPs and Segments
Target Expansion Opportunities
Capture Competitor’s Market Share
Enrich Datasets for Analytics and Agents
Top Strategy Use Cases to Advance Analytics, Identify Opportunity, and Operationalize GTM
Market Sizing, ICP Design and Segmentation Insights
Turn GTM strategy into pipeline growth leveraging AI-driven TAM/SAM/SOM market analysis and ICP design with account-level details to focus marketing and sales resources where opportunity is the greatest.
Whitespace Analysis and Activation
Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.
Competitive Analysis and Takeout
Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
B2B Data Enrichment for GTM Precision
Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs (which technologies they use, how much they spend, contracts, cloud consumption trends, and when those contracts renew), and buyer datasets in the market that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.
Predictive Account Targeting, Prioritization, and Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
FAQ: Strategy
How does HG Insights support bottom-up market sizing and TAM, SAM, and SOM analysis?
HG Insights enables strategy teams to conduct precise, bottom-up market sizing using real account-level data rather than top-down estimates or static reports. TAM, SAM, and SOM analyses are built from detailed firmographic, technographic, spend, and buying-center insights across millions of companies.
This approach allows strategy teams to size markets based on actual technology environments, adoption patterns, and spend signals, producing more accurate and defensible market models. As markets evolve, these analyses can be continuously refreshed, ensuring strategy decisions remain aligned with real-world conditions.
How does HG Insights connect market opportunity to account-level detail?
HG Insights links high-level market opportunity directly to individual accounts. Strategy teams can move seamlessly from market sizing and segment analysis down to specific companies, locations, buying centers, and technology footprints.
This market-to-account connection enables teams to validate assumptions, understand where opportunity truly exists, and translate strategic plans into executable GTM priorities. Instead of disconnected strategy decks and execution plans, teams operate from a shared, data-driven foundation.
How does HG Insights help identify whitespace and competitive share opportunities?
HG Insights provides deep visibility into whitespace and competitive dynamics by analyzing technology adoption, installed competitors, spend patterns, and growth signals across accounts and segments.
Strategy teams can identify underserved segments, emerging markets, and accounts where competitors are entrenched or vulnerable. This enables informed decisions around expansion, product investment, market entry, and competitive takeout strategies, grounded in data rather than intuition.
Can strategy teams use HG Insights across multiple regions, products, and business units?
Yes. HG Insights is designed for enterprise-scale strategy teams operating across geographies, product lines, and business units. The platform supports global data coverage, flexible segmentation, and multi-dimensional analysis, enabling consistent insights across the organization.
Strategy teams can compare opportunities across regions, align planning across portfolios, and support coordinated GTM execution using a single source of truth. This ensures strategic alignment while allowing for regional and business-unit-specific nuance.
Ready To See How HG Can Help You Unlock Growth