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HG Use Case: Uncovering EMEA Cloud Services Opportunities

uncovering EMEA cloud services opps
Uncovering EMEA Cloud Services Opportunities

In this video, Tom Burns, Account Manager, demonstrates how one of his customers used HG Insights’ Technology Intelligence to uncover cloud services opportunities in EMEA.

The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share. Amazon Web Services, Microsoft Azure and Google Cloud now account for the lion share of the EMEA regional market, and their share continues to rise.

Technology Intelligence from HG Insights delivers a comprehensive view of the entire cloud services ecosystem at both the market and account-level, so you can target and engage accounts with precision:

  • IT Install Data: When a tool was installed, deployment locations, and for how long.
  • Spend Analysis: How much an account spends broken down by technology category and providers.
  • Contract Intelligence: Who are an account’s providers, for how long, what are the account’s renewal timelines, and more.
  • Contextual Intent: Contextualized B2B intent data so you can target prospects and engage them early in their buying journey.
  • Functional Area Intelligence: Where detected technologies are used on both a departmental and location-specific level within an organization.



Experience HG Insights

Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions to granular, actionable insights on a company-by-company level with the click of a button.

Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth!


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