HG Functional Area Intelligence

Hypertarget Within Organizations

predicts where detected technologies are used

Detailed, department-level intelligence to support sales teams

HG Insights’ Functional Area Intelligence^TM solution predicts where detected technologies are used on both a departmental and location-specific level within an organization.

Customers have access to detailed, data-driven intelligence to support sales teams on their quest for greater efficiency. Built with patent-pending technology, the solution includes machine learning models to predict the functional area and decisionmakers associated with billions of structured and unstructured documents that have been mined for technology signals. If the match-rate confidence meets a customizable threshold, the signals are aggregated and delivered to our customers for immediate activation.

shorten buying cycles

Insights about an organization linked to its Technology Intelligence profile

HG’s Functional Area Intelligence, now available with HG Universe and HG Platform, combines insights from the customer’s technographic, firmographic, and intent data. This solution provides actionable insights into a company’s organizational structure so you can take a hyper targeted approach to effectively support sales with account intelligence. Our customers use HG’s Functional Area Intelligence^TM to strategically shorten buying cycles and improve conversion rates.

Key Features

Functional Area Views

HG Insights’ patent pending technology provides functional area views through mined technology signals. Based on these detected technology signals, a trend analysis shows department adoption changes over time. Help your sales team optimize growth with these valuable insights.