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HG Functional Area Intelligence

Hypertarget Within Organizations

predicts where detected technologies are used

Detailed, department-level intelligence to support sales teams

HG Insights’ Functional Area IntelligenceTM solution predicts where detected technologies are used on both a departmental and location-specific level within an organization.

Customers have access to detailed, data-driven intelligence to support sales teams on their quest for greater efficiency. Built with patent-pending technology, the solution includes machine learning models to predict the functional area and decisionmakers associated with billions of structured and unstructured documents that have been mined for technology signals. If the match-rate confidence meets a customizable threshold, the signals are aggregated and delivered to our customers for immediate activation.

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shorten buying cycles

Insights about an organization linked to its Technology Intelligence profile

HG’s Functional Area Intelligence, now available with HG Universe and HG Platform, combines insights from the customer’s technographic, firmographic, and intent data. This solution provides actionable insights into a company’s organizational structure so you can take a hyper targeted approach to effectively support sales with account intelligence. Our customers use HG’s Functional Area IntelligenceTM to strategically shorten buying cycles and improve conversion rates.

Key Features

Functional Area Views

HG Insights’ patent pending technology provides functional area views through mined technology signals. Based on these detected technology signals, a trend analysis shows department adoption changes over time. Help your sales team optimize growth with these valuable insights.

Location Views

We provide both summaries and detailed location views to support technology detection and department size predictions down to a specific location

Flexible Delivery Options

Functional Area Intelligence is now available as an add-on to the HG Platform or through the HG Universe data subscription.

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HG Functional Area Intelligence

Functional Area Views

Book your demo today to get  a walkthrough on how these views can identify used technologies.

HG Functional Area Intelligence

Location Views

Book your demo today to get  a walkthrough and details on how these views can identify signals and roles by location.