Uncover accounts with the highest propensity to buy with contract intelligence from HG Insights!
In this step-by-step video, Kevin Scott, Enterprise Account Director, demonstrates how customers leverage the power of HG Insights’ contract intelligence to uncover accounts with the highest propensity to buy.
The information within HG’s contract intelligence provides details of the customer, service provider, start and end dates, and the services provided. So, a global systems integrator (GSI) will use these insights to understand when contracts will be expiring and when opportunities may arise in accounts being targeted. Tier-1 technology vendors typically use this information to know which companies are servicing into target accounts with an aim to build broader relationships.
HG Insights delivers a comprehensive view of the entire technology ecosystem at both the market- and account-level, so you can target and engage accounts with precision:
- Contract intelligence (who are an account’s providers, for how long, what are the account’s renewal timelines, and more).
- IT install data (when a tool was installed, deployment locations, and for how long).
- Intent signals and Contextual Intent data.
- Spend analysis (how much an account spends broken down by technology category and providers).
Make better decisions about which accounts to prioritize
Having all this rich, granular data from HG Insights enables customers to make better decisions about which markets and accounts to prioritize, which products to consider developing, where to allocate limited resources, who to partner with, how to plan sales territories, all the way down to what messages to send to whom and when.
Experience HG Insights
Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill down from high-level planning decisions to granular, actionable insights on a company-by-company level with the click of a button.
Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth!
