Products

Intent-Driven Leads

HG’s Intent-Driven Leads delivers high-quality, opt-in prospects from verified in-market buyers researching products on TrustRadius, filtered by ICP and account propensity to allow GTM teams to prioritize outreach, boost conversions, and grow pipeline.

Demand Gen Lulls Impacting Pipeline

Lead gen programs lag while pushing low‑intent contacts that don’t convert into qualified pipeline.
GTM teams cannot reliably spot in‑market buyers before competitors engage them first.
Acquisition costs climb as “faster, better” intent leads fail to deliver ROI or predictable CPL.
Marketing and sales lack solid purchase intent context for effective messaging and outreach.

Intent-Driven Leads Delivers

Add high‑quality, opted‑in leads into campaigns to stabilize CPL and fortify demand generation.
Activate customer‑verified product proofs to engage active, in‑market buyers ready for sales.
Combine granular ICP and account insights with buyer context to grow a valued funnel.
Deliver sales leads with downstream intent context to drive high conversion engagement.

How to Grow a Qualified Funnel Faster, Smarter, and Efficiently

Connect your demand gen engine to high-quality leads from verified in-market buyers. Tap into downstream intent from buyers researching rival products on TrustRadius, aligned to your ICP, to get leads primed for engagement and conversion success.

Capture Active Buyers

Pinpoint verified in‑market buyers on TrustRadius, enriched with active behavior signals so sales and marketing engage at peak interest.

Rich ICP Lead Context

Provide your teams with quality leads filtered by granular ICP, account insights, and downstream intent with full context so every touch targets right fit prospects.

VoC‑Powered Outreach

Engage with third‑party customer reviews and market reports to build trust, differentiate quickly, and boost campaign response.

Rapid Lead Handoff

Route opted‑in, validated buyers directly into your CRM or MAP for rapid scoring, routing, and follow‑up.

More Deals, Less Waste

Increase conversion rates, ABP performance and pipeline by focusing budget on high propensity leads instead of low‑intent volume.

How Intent-Driven Leads Fortify Campaign, Funnel, and Pipeline Results

Intent‑driven leads fuel campaigns and sales outreach with high propensity leads, active buyer intent context, and customer-proof so every engagement drives more qualified funnel and pipeline. Equipped with Intent‑driven leads, marketing and sales teams can:

Find and prioritize accounts and prospects already researching your category.
Fill the funnel with ICP‑fit, ABM-aligned, verified sales‑ready leads.
Routing prioritized leads with active buyer intent to reps engage within your CRM.
Apply Voice-of-the-Customer content to nurture and outreach sequences.
Connect the right buyers, from the right accounts, at the right time - and grow pipeline with greater quality.

Are you being asked to drive pipeline with limited budget, underperforming intent sources, or overall diminishing return on investments? If it feels like you're doing all the right things to reach your buyer, but you aren't hitting your revenue targets, you're not alone. Sales and marketing effectiveness is the number one challenge plaguing go to market teams. And the real reason for this is buyers don't trust you. They don't trust your website, marketing collateral, and they definitely don't wanna talk to sales before they're ready to buy. Simply put, buyers have trust issues. They don't wanna get fired for buying the wrong tech, and we can't blame them. They want real proof from real people that your product works, and user reviews are a top three influence on their decisioning. That's why technology buyers visit TrustRadius each year to read reviews and do in-depth research on tech solutions. Wouldn't it be great if you knew who those buyers were? Now you can. TrustRadius intent driven leads program captures buyers reading reviews, comparing you to competitors, watching demos, and more, and turns them into ICP match leads. TrustRadius customers are already seeing results from this powerful new program. Here's how it works. TrustRadius captures account information from who's checking you and your competitors out. We then filter those accounts by your target account list and ICP criteria identifying truly qualified accounts. Next, TrustRadius targets those buyers with trusted market reports and customer stories derived from your reviews. We already know reviews are very influential to buyers, and these content assets give you the authority you need to grow your buyer confidence and trust. Those leads are seamlessly integrated into your system of choice for sales and marketing follow-up. It's simple. You may be familiar with this type of formula, but the data quality and execution is very different. Why? First off, it's our first party intent data. No blended sources, which means no junk. And the buyers on Trust are truly in market. Fifty six percent plan to make a purchase decision in three months, and we have the most decision makers of any other peer review website. In fact, customers that have used Trust Radius intent driven leads have been so pleasantly surprised by the seniority of their leads, they've redefined their go to market strategies to better target them. Your dedicated program specialist will guide you each step of the way, ensuring leads are delivered on time and your nurture strategy is on point. You can expect high quality leads that are verified buyers, increased conversion rates and account penetration, pipeline growth and revenue acceleration. Ready to get started? Schedule a free strategy call below.

Explore Where Intent-Driven Leads Accelerates Quality Pipeline

Maximize ABM Performance

Elevate ABM performance by combining deep ICP and account insights with contextual buyer intent to focus campaigns and outreach on high value accounts likely to convert.

High Intent Lead Generation and Conversion

Generate ICP-verified, in-market leads from accounts actively researching you and your competitors, using the voice of your customers to increase lead-to-opportunity conversion and generate pipeline.

Competitive Analysis and Takeout

Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.

Inbound Marketing Automation

Automatically segment and score leads applying ICP and account insights combined with real-time intent, behavioral, and firmographic signals.

Customer Success Story

How Lucidworks Filled Their Pipeline

Lucidworks helps businesses build and deploy intelligence search applications. They need to pump up their qualified pipeline with over 100 quality leads a quarter. Based on capturing validated downstream buyer intent and filtered against an in-depth ICP, they were able to meet their target and impact their funnel.

“We were impressed with the caliber of the leads and their propensity to take high-value next steps with us is extremely promising.”

What Are Key Features of the Intent-Driven Leads?

Active Buyer Community

Today’s B2B buyers expect self-serve options. Tap into over a million active enterprise B2B buyers in the HG TrustRadius Buyer Community where 57% of visitors are planning a purchase within 3 months. This gives marketing, demand gen, and sales teams a continuous stream of verified in‑market prospects already deep in competitive research. Instead of chasing cold lists, teams can focus programs and outreach on buyers who are actively comparing solutions, accelerating engagement, meetings, and opportunity creation.

Workspace Management

Receive mid‑ to bottom‑funnel contacts sourced from account‑level and downstream intent signals that meet in‑depth ICP criteria. These leads reflect real product research, from pricing checks to competitive comparisons, so they arrive pre‑qualified and sales-ready. Marketing can confidently scale campaigns that feed sales with best‑fit, in-market contacts, improving conversion rates, optimizing CPL, and fueling both ABM and broader funnel initiatives.

Buyer Journey Context

Gain rich buyer journey context that captures meaningful behavior signals, such as what pages buyers view, how they compare products, and which topics matter most. This context helps teams understand where each account sits in the evaluation process and what messaging will resonate. Marketing can prioritize the most engaged accounts AND tailor campaigns and nurture streams. Sales can personalize outreach to address specific needs, objections, and competitive dynamics, shortening deal cycles.

Turnkey Campaigns

Activate turnkey campaigns that combine high‑intent, best‑fit targeting with VoC‑based content and managed execution to deliver high‑value, opt‑in leads. These programs use real customer proof, downstream intent, and ICP filters to build and run campaigns that would otherwise take considerable time to orchestrate. Marketing and RevOps get a reliable boost to funnel growth, while sales receives a steady flow of highly qualified leads backed by credible buyer evidence, driving stronger engagement and higher win rates.

Our AI-Powered Revenue Growth Intelligence Solutions

Revenue Growth Intelligence Platform

HG’s Revenue Growth Intelligence Platform delivers AI-driven market, account, technology, spend, and buyer-intent insights with analytics and agent automation, combining your first-party data to sharpen GTM strategy and accelerate execution.

Revenue Growth Intelligence Fabric

HG’s RGI Fabric delivers deep, AI-driven firmographic, technographic, spend, competitive, and intent data to fuel precise GTM analysis in MDM, CRMs, agents and copilots.

Market Analyzer Copilot

As part of our Platform, Market Analyzer Copilot provides AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets, identify opportunities, and activate resources.

Data Studio

As part of our Platform, Data Studio allows GTM leaders to easily build and manage predictive models in a no-code environment to drive high-propensity account, MQL, and PQL scores using your first- and third-party data.

Sales Copilot

As part of our Platform, Sales Copilot transforms buyer signals into actionable playbooks, helping sales efficiently engage and reduce sales cycles with AI daily guidance, account research, and outreach personalization.

Buyer Intent

Buyer Intent within the RGI Platform combines account insights and layered intent signals with full context to enhance scoring, targeting, and engaging the right accounts and buyers at the right time

HG MCP Agentic Ecosystem

HG MCP enables enterprises to securely incorporate our data and insights into AI environments, such as Microsoft, ChatGPT, Claude, Agentforce, and Perplexity, to create GTM value.

Intent-Driven Leads

HG Intent‑Driven Leads delivers opt‑in, intent-qualified leads from TrustRadius, filtered by ICP and sales propensity, to increase conversion and pipeline velocity.

Customer Voice

HG Customer Voice turns customer‑validated reviews into demand and trust by syndicating quotes and insights to boost SEO, enrich campaigns, and accelerate conversions and deals.

Resources

Briefs & Guides

The Definitive Guide to TAM SAM SOM

A precise GTM strategy begins with your TAM SAM SOM analysis.

Download

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Briefs & Guides

The Definitive Guide to
Account Scoring

The Definitive Guide to Account Scoring: Frameworks, Tactics, and Tools Written by Spencer Hardey, Presented by...

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Webinars & Events

From Data to Decision: How to Build a Go-To-Market Strategy Based on Data

According to a recent study, 36% of executives make decisions based on their gut feeling, despite using data on a...

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FAQ: Intent-Driven Leads

What is HG Insights’ Intent-Driven Leads (IDL)?

HG Insights’ Intent-Driven Leads (IDL) is a powerful data solution that delivers verified, high-value leads from accounts actively showing buying signals for your products or services. These leads are prioritized using HG’s proprietary technology intelligence and intent data to boost conversions and pipeline efficiency.

What makes Intent-Driven Leads different from traditional lead sources?

Unlike static or broad-based lead lists, IDL uses real-time buyer intent signals, installed technology data, and custom scoring to surface leads that are actively researching or considering relevant solutions. This reduces outreach waste and helps sellers focus on accounts most likely to convert.

What kind of data is included in an Intent-Driven Lead?

Each lead contains detailed account-level intelligence such as:

Contact information (name, role, email, etc.)
Intent signals based on online behaviors and topic engagement
Company technographics (installed technologies)
Estimated IT spend and contract data
Firmographic details (industry, size, region)

Can I customize the lead criteria based on my ICP or GTM motion?

Yes. IDL campaigns can be fully tailored to match your Ideal Customer Profile (ICP), sales territories, target tech stacks, or any custom segments. HG works with you to define the filters and criteria that align with your go-to-market strategy.

How do Intent-Driven Leads integrate into our existing sales tools?

IDL data can be easily exported or delivered through integrations to your CRM or marketing automation platforms, such as Salesforce, HubSpot, and Marketo, allowing your teams to act on the leads using tools they already use daily.

Schedule Custom Demo