Your pipeline problem isn't a targeting problem. It's a data problem.
Gartner Marketing Symposium/Xpo — London 2026
We’re at Booth 305, May 11–12. Come see the market intelligence your GTM strategy has been missing.
Most marketing teams don’t have a targeting problem.
They have a guesswork problem.
If your team is targeting accounts that aren’t in-market, activating too late on buying signals, or running a different priority list than sales, the problem usually isn’t strategy. It’s the data underneath it.
Market data lives in one place. Intent signals in another. Sales is working off a different view entirely. So even when the pipeline looks strong, conversion tells a different story. Engagement happens too late. The right accounts get missed. Marketing and sales stay just slightly out of sync.
HG Insights brings together technographics, buying signals, and account-level spend data so your revenue team has a clear picture of which accounts are in-market, and when to act.
With AI copilots embedded into the workflow, your team stops reacting to signals and starts acting on them earlier — with the right accounts, the right contacts, and the right next step.
Trusted by 95% of Fortune 500 B2B Tech companies, we’re in London to have the conversation most GTM leaders are already having internally: why pipeline looks fine, but performance doesn’t.
Catch Nik Koutsoukos on the Marketing Expo Stage
May 12 | 10:00 AM
“Bad Data, Slow Activation & No Alignment Are Killing Your Pipeline”
Nik Koutsoukos, VP of Product Marketing at HG Insights, will show marketing leaders how technology intelligence closes the gap between insights and action and what unified data looks like across a revenue team.
Meet with our team and get a custom account intelligence brief
Before the show, send us one target account your team wants to prioritise, and we’ll build a custom account brief powered by HG’s new GTM agents.
Stop by Booth 305, and we’ll walk you through the full intelligence picture: what’s installed, where budget may be moving, where competitive displacement opportunities may exist, which contacts may matter, and what gives your team a reason to engage now.
Better campaign performance does not come from more disconnected data. It comes from knowing which accounts are in-market, when to act, and what to say next.