HG Insights delivers the most comprehensive technology intelligence in the world to enable smarter business decisions.
Back to eBooks & Briefs Library HG Contextual Intent is a solution designed for companies looking to leverage the power of customer buying patterns. These insights are crucial to set yourself apart in an increasingly digital market place where buyers are empowered to research and learn early in the buying process. Download Partnership Brief
Back to eBooks & Briefs Library HG Contextual Intent is a solution designed for companies looking to leverage the power of customer buying patterns. These insights are crucial to set yourself apart in an increasingly digital market place where buyers are empowered to research and learn early in the buying process. Download Solution Brief
According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you sell a software or hardware product, technology intelligence plays a critical role in defining your ICP because it allows you to identify the accounts that have the highest propensity to buy.
Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the highest propensity to buy.
Technology Intelligence allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technology intelligence to score their accounts cite tech install data as the most critical component of their success.
Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Insights and LiveRamp, you can now use licensed HG Audience segments
Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by 35-40% (according to SiriusDecisions). So if you want to make sure your campaigns don’t only get clicks, but also contribute to the bottom line you need technology intelligence to target the best accounts. Use
In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technology intelligence. Use Technology Intelligence to Reach the Most Relevant Accounts Find New Opportunities: expand
Back to eBooks & Briefs Library Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results. Use Technology Intelligence to Select the Right Audience for