Better ABM with Technographics

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use technographics to select the right accounts for their ABM programs. Technographics Help You Target...

Account Scoring with Technographics

Technographics allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technographics to score their accounts cite tech install data as the most critical component of their...

B2B Targeting for Programmatic Display Success

One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic...