How Misaligned Market Definitions Create Friction Across GTM Teams

Here’s a scenario that plays out more often than most revenue organizations would like to admit: Marketing runs a well-constructed ABM campaign targeting what they believe are high-fit accounts. Sales looks at the list and pushes back because half those accounts don’t match what they consider qualified. RevOps pulls the data and discovers that marketing’s […]

Revenue Growth Intelligence Activated. Target smarter, close faster.

Go-to-market (GTM) is entering a structural shift. Everyone’s felt the need for more revenue growth with fewer resources. Sellers need to move faster, while marketers need improved targeting. And many are sitting on a mountain of data that, somehow, isn’t translating into wins. The problem isn’t lack of data. The problem is that the multiple […]

How GTM Teams Use HG Insights Data in Clay to Build a Stronger Sales Pipeline

If your team is already using HG Insights data in Clay, you’re ahead of many organizations that leverage technographic intelligence for go-to-market (GTM) strategies. However, if your workflow stops at pulling a list of companies using a technology adjacent to your product and pushes those contacts directly into an outreach sequence, you’re only scratching the […]

The GTM Strategist’s Guide To Segmentation In 2026

GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes more complex, legacy segmentation approaches struggle to keep pace. Traditional segmentation models that rely on static categories no longer match […]