Glossary

Lead Nurturing

Lead Nurturing is the process of developing deeper relationships with leads through social selling, email marketing, and other ABM strategies to guide leads through the buyer’s journey. Lead Nurturing typically begins with content marketing immediately after a prospect has entered the Awareness Phase.

What do we mean by this?

Leaving a trail of dog treats on the ground so your puppy will follow you into the bath.

Lead Nurturing

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