HG Insights: Interview With CEO Rohini Kasturi About The B2B Intelligence Company
HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing effectiveness by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company. Coverage by Amit Chowdhry at Pulse 2.0 […]
Gen Z Leads Surge in Daily AI Use, as B2B Buying Enters the Generative Era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in […]
Why an AWS Outage Can Break the Internet
In theory, there are a lot of advantages to cloud computing. It can be much simpler and cost efficient for a company to rent AWS servers and technology to power their applications, store their data, or handle their traffic. As such, a lot of the world runs on AWS. According to HG Insights, as of […]
HG Insights Cited on CNN.com
According to an HG Insights report published this year, AWS holds a 30% share of the global cloud market with a customer base of more than four million, which explains why today’s outage has had such a significant global impact. The virtual environment, according to the company, is “the world’s most comprehensive and broadly adopted […]
AI competes with search in B2B buying, reshaping the vendor discovery funnel
The news: B2B buyers are leaning on AI tools for vendor selection, raising the stakes for surfacing in AI results. 80% of global B2B buyers in the tech industry use genAI as much as traditional search when researching vendors, per Responsive’s Inside the Buyer’s Mind report. 40% of all buyers use genAI and traditional search options […]
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers in influence and leans heavily on generative engine optimization (GEO) and social proof when making purchasing decisions. With higher trust in AI-generated content and stronger reliance on peer reviews over […]
Gen Z Buying Characteristics in the Age of AI
Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters the Software Buying Process.” The report highlights key differences in this generation’s preferences, including their high trust in AI and social proof, their view of software buying as a high-stakes, […]
New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More
HG Insights Launches Industry’s First Agentic Ecosystem to Transform B2B Sales and RevOps GTM
HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem Santa Barbara, CA — August 11, 2025 — At HG Insights, we’re proud to announce the launch of our Revenue Growth Agentic Ecosystem—the industry’s first AI-powered GTM solution that unifies strategy, execution, and real-time activation. This milestone is further strengthened by our acquisition of MadKudu, […]
HG Insights Acquires TrustRadius, Providing GTM Teams With Buyer Intent Insights and In-Market Leads
The acquisition combines two-world class datasets, enabling companies to integrate TrustRadius’ buyer intent data, intent driven leads, and customer voice content with HG Insights’ AI-powered revenue growth intelligence, helping B2B go-to-market (GTM) teams boost campaign performance, improve pipeline quality, and drive stronger revenue growth outcomes. Santa Barbara, CA — June 19, 2025 — HG Insights, […]