Term Sheet Newsletter
Fortune’s Leo Schwartz notes HG Insights’ acquisition of MadKudu in the deals section. Read More >
Inside the $111 Billion Cloud Security Market: Acquisition, Expansion, and Where to Aim Next
SecurityWeek’s Kevin Townsend explains cloud security spend may hit $111B in 2025, drawing on HG Insights market data on cloud spend, regional trends, and provider dynamics. Read More >
How AI and Big Data Are Reshaping Industries with Rohini Kasturi
The Tech Leader’s Playbook host Avetis Antaplyan talks with HG Insights CEO Rohini Kasturi about how AI and big data power revenue growth intelligence and smarter GTM decisions. Read More >
How Organizations Consume AWS Cloud Services with Matt Hogan
TechStrong TV’s Mike Vizard interviews HG Insights VP of Growth Marketing Matt Hogan on a report about how organizations consume AWS cloud services, with insights into usage patterns and cloud trends. Read More >
Unified Buyer Intelligence Is Reshaping B2B Marketing and Sales
B2B buying has become more opaque, fragmented, and unpredictable. Shekar Hariharan, SVP of Marketing at HG Insights, explains how unified buyer intelligence restores clarity.
TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are using artificial intelligence (AI) and how software buyers are leveraging these tools as part of their buying journey. TrustRadius’ Allyson Havener stated with AI seemingly everywhere these days, the report’s […]
HG Insights: Interview With CEO Rohini Kasturi About The B2B Intelligence Company
HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing effectiveness by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company. Coverage by Amit Chowdhry at Pulse 2.0 […]
Gen Z Leads Surge in Daily AI Use, as B2B Buying Enters the Generative Era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in […]
Why an AWS Outage Can Break the Internet
In theory, there are a lot of advantages to cloud computing. It can be much simpler and cost efficient for a company to rent AWS servers and technology to power their applications, store their data, or handle their traffic. As such, a lot of the world runs on AWS. According to HG Insights, as of […]
HG Insights Cited on CNN.com
According to an HG Insights report published this year, AWS holds a 30% share of the global cloud market with a customer base of more than four million, which explains why today’s outage has had such a significant global impact. The virtual environment, according to the company, is “the world’s most comprehensive and broadly adopted […]