94% of B2B buyers fact-check AI. Here’s what they’re looking for.

Sixty-three percent of B2B buyers used AI during their last purchase cycle. They used it to  compare vendors, summarize reviews , and shortlist products. Then most of them verified the information using other trusted sources One of the strongest findings in the 2026 B2B Buying Disconnect Report is the gap between AI adoption and trust. […]

How Top B2B Companies Use Competitive Intelligence to Win Deals

Competitive intelligence sits at the top of every B2B sales leader’s Wishlist and the bottom of most actual investment plans. Reps say they need it. Product marketers build it. Sales enablement distributes it. Yet the average B2B company still walks into deals with stale battlecards, surprise competitors, and reps who learn about the rival vendor halfway […]