Glossary

Lead Scoring

Lead Scoring is a method of measuring Lead Quality or the expected ROI of an account. Lead Scoring helps prioritize accounts so sales and marketing teams know where to focus their efforts. Lead scoring is beneficial in ABM because it ensures sales and marketing teams are working on accounts with the highest expected ROI.

What do we mean by this?

The research and scrutiny you use to choose the best outfit for a job interview.

Lead Scoring

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