Data-Driven Marketing: What it is & How To Build Your Strategy

For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially.  This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]

Account-Level IT Spending: The Key to Market Precision

Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]

TAM, SAM, SOM: The Complete Guide to Market Sizing

Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide TAM (total addressable market) is the total revenue opportunity for a product or service if it achieved 100% market share. SAM (serviceable addressable market) is the portion of TAM that your business model, geography, […]

How to Create an Ideal Customer Profile: Step-by-Step Guide

Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play.  An ICP is a clear description of the perfect […]

AWS Market Share 2025: Insights into the Buyer Landscape

Read the complete report The AWS Ecosystem in 2025 Download the Report   As highlighted in our recent market report, AWS (Amazon Web Services) remains the dominant player in the “Cloud Wars” with Google Cloud Platform and Microsoft Azure in 2025. In fact, AWS market share now accounts for 30% of the global cloud infrastructure […]

ICP Sales Guide: How to Identify Your Ideal Customers

Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP).  However, creating an accurate ICP requires access to comprehensive, reliable data […]

AI Readiness Report: Top Industries and Companies in 2025

Download the complete report: The 2025 GenAI Readiness Report Since ChatGPT’s viral launch and the rise of Large Language Models (LLMs), generative AI has become the centerpiece of innovation across industries. It’s not all talk, either – according to an EY survey, using AI-powered tools in the workforce has surged to 75% at the end […]

HG Unveils Ambitious 2025 Vision at Annual Event

HG Insights recently came together for our annual kickoff event, HG United. Teams from around the world visited sunny Santa Barbara for a discussion about the future of AI, company updates, and to welcome our newest teammates. Executives also outlined the company roadmap and shared where HG is headed in 2025, as we bring new […]